SKU: 72917871816

Citizen Eco-Drive BM7656-51L Men's Watch

$445.50 $495.00
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  • USA
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Ships within 48 hours · Estimated delivery Jul 25 - Jul 30

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Description

Citizen Eco-Drive BM7656-51L Men's WatchThe Citizen BM7656 51L is a refined and versatile timepiece that bridges the gap between modern functionality and classic luxury. This model features a captivating Blue Dial that adds a touch of depth and color to the wrist, contrasting beautifully with the warm metallic accents. The dial is clean and legible, adorned with rose gold tone hands and indices that provide a sophisticated, high end finish. Housed in a polished 40mm Stainless Steel Case,

The Citizen BM7656-51L is a refined and versatile timepiece that bridges the gap between modern functionality and classic luxury. This model features a captivating Blue Dial that adds a touch of depth and color to the wrist, contrasting beautifully with the warm metallic accents. The dial is clean and legible, adorned with rose gold-tone hands and indices that provide a sophisticated, high-end finish. Housed in a polished 40mm Stainless Steel Case, the watch showcases a stunning Two-Tone Finish, blending cool silver steel with elegant Rose Gold-Tone accents on the bezel and crown. This dual-metal design makes it an incredibly versatile accessory, capable of pairing seamlessly with both silver and rose gold jewelry. The watch is secured by a matching Two-Tone Stainless Steel Bracelet, featuring a fold-over clasp with a push-button release for a secure and comfortable fit. At its heart lies Citizen's renowned Eco-Drive Technology (Caliber E111), which harnesses energy from any light source—natural or artificial—to keep the watch running continuously without the need for battery replacements. With a practical Date Display at the 3 o'clock position, a scratch-resistant Mineral Crystal, and 50-meter water resistance, the BM7656-51L is a durable, low-maintenance daily driver that exudes effortless style.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 72917871816

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4.7 ★★★★★
Based on 14 reviews
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Verified Purchase
dvh1919
Omaha, US
★★★★★ 5
GREAT - Must buy!
Cannot reccomend these enough. Actually helps turn your burns into tan and reduce redness with the after sun product and the tan enhancer REALLY works. Be careful to let the brown enhancer dry if you're wearing white as it will rub off on your clothes but it did wash out!
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Reviewed in the United States on May 28, 2026
O
Verified Purchase
Olivia Nicodemus
Boise, US
★★★★★ 5
Does not absorb all the way BUT STILL THE BEST!
This is THE BEST outdoor/by the pool/by the water tanning lotion ever! I have used it in my tanning bed for years. It gives you a STUNNING rich, brown tan after just a couple of sessions. I will say the browning lotion doesn't absorb all the way so it does and will make a mess! But it does NOT stain ever, it washes right off. Once I am done tanning, I just take a dry towel and remove excess lotion. The after tan lotion is amazing and will turn any little burn into a beautiful tan overnight! My all time fave! It smells like mocha and coffee which makes sense because there's coffee as an ingredient!
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Reviewed in the United States on October 27, 2025
A
Verified Purchase
Ash J
Belleville, US
★★★★★ 5
Love love love
I have never had a tanning product work so well for me. First off let me start with saying that how quick it works is based off of where you are in the world in my experience. For example, if you are at the beach or an island or somewhere the sun is closer to the equator, it works quicker. If you are somewhere further north, it takes a bit longer, but still not by much. I would say only about a 15-30 minute difference for seeing results varying UV index. This product has definitely made it easier to tan living up north. And the aftercare lotion with this stuff is *chefs kiss*. I would put the aftercare stuff on after laying out on the beach and getting red like Larry the Lobster, then would wake up the next day with a tan and moisturized skin. Plus, with working, it makes it harder to spend my day soaking in the sun(sadly). But I still have a great tan after a week. Also, I am a skincare finatic and this did not make my face breakout or anything. (It does also have a sort of molasses smell but it really isnt horrible). So yes, buy the product. It’s so worth it.
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Reviewed in the United States on July 3, 2024
B
Verified Purchase
Bob
Pawtucket, US
★★★★★ 4
long, tan, & handsome
Love this product. Bronzes even the palest of the Irish type. The after sun lotion is AMAZING. I use it anytime after I spend time in the sun - it really helps lock the color in and keep your skin so smooth and lush. I ease in, I wear it outside for a bit then put on sunblock until I have a good base tan - everyones different, without sunblock you’ll still burn… (since this isn’t sunblock) Putting it on is my least fav, hate the feeling of it on my hands, will get on everything in a 20 ft radius of you, but once it soaks in you’re good to go. You will smell like coffee for the next few hours, which is nice if you enjoy the scent.
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Reviewed in the United States on December 20, 2024
D
Verified Purchase
danielle
Port Orchard, US
★★★★★ 5
Great tanning lotion
Wonderful smell but man I burned and I followed the instructions used sunblock .. would recommend small amouts of sun daily to build up a great tan .. the after lotion helps with the burn and smells great too .. learning curve definitely..I will be using this differently going forward.. love this stuff
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Reviewed in the United States on June 1, 2026

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