SKU: 70991728218

Growth IQ: Get Smarter about the Choices That Will Make or Break Your Business

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Growth IQ: Get Smarter about the Choices That Will Make or Break Your BusinessA WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple but easily misunderstood paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these

A WALL STREET JOURNAL BESTSELLER

Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.

Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.

Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.

Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance:

* Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.

* Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.

* Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.

Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.

Binding Type: Hardcover
Publisher: Portfolio
Published: 08/14/2018
ISBN: 9780525534402
Pages: 352
Weight: 1.20lbs
Size: 8.90h x 6.40w x 1.30d
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SKU: 70991728218

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Heather
Grantham, US
★★★★★ 5
Light, soft, comfy, cozy, but not hot!
Color: Dark Sage Green, Size: King/Cal King
I've been looking for a blanket to replace a Berkshire blanket called "Perfect Touch" I've had since 2009 and this is it! I wanted something light weight, comfy, and cozy that doesn't get so hot like many do. When I first got it i thought it might get hot because its soooo fluffy, but it doesn't. I know some have complained about shedding or it coming apart after washing. I've washed it several times, following the washing instructions provided and haven't had any issues at all, really nice quality for the price! Oh, and its cat approved too.
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Reviewed in the United States on August 30, 2025
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Dani
Lowell, US
★★★★★ 3
Cute for girl's dorm room! Needs a wash/dry warning.
Color: Pastel Lilac, Size: Twin/Twin XL
Wash/dry by itself. Leaves lint on anything and everything that is washed and dried with it. Kiddo learned the hard way. Loves the blanket and it's feel and color but was disappointed with the left-over pills on the rest of her items from that 1 load. Soft, fluffy and lavender. Great for her dorm!
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Reviewed in the United States on December 19, 2025
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Furmidable Tails
Bozeman, US
★★★★★ 5
A cozy fall must-have!
Color: Pumpkin, Size: 50" x 60"
This Halloween Fleece Throw Blanket with pumpkins, leaves, and fall plaid is absolutely perfect for the season! The design is charming—everything from the vibrant pumpkins to the cozy plaid gives off major autumn vibes. It’s the ideal addition to my fall decor and keeps me warm on chilly nights. The fleece material is incredibly soft and plush, and it's surprisingly lightweight yet warm enough for those crisp evenings. I love curling up with a cup of tea and wrapping myself in it while watching Halloween movies. If you’re looking to add a little extra autumn magic to your home, this throw is a must-have! It’s not just cute—it's comfy and cozy too! 🍂🎃🧡
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Reviewed in the United States on November 19, 2024
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Laurel siemasko
Cuba, US
★★★★★ 5
Cozy and cute
Color: Pumpkin, Size: 50" x 60", Color: Pumpkin, Size: 50" x 60"
Just thought everyone would like to see the cutest dog on top of this super soft blanket!
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Reviewed in the United States on March 4, 2026
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a work in progress
Boise, US
★★★★★ 5
toasty and fluffy!
Color: Pumpkin, Size: 50" x 60"
This blanket is pretty thin so I do not know how many washes it will take before falling apart but considering the price, I am going in with lower expectations from the get go so I'm not going to fret about it. That said, it is very fluffy and feels silky and luxurious. It's also pretty toasty considering how thin it is. It's 100% polyester so I guess that's to be expected. No regrets! I really like it! I'm also a sucker for Halloween so I am enjoying the design too which I admit is the reason I bought it.
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Reviewed in the United States on October 14, 2025

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