SKU: 70399856404

The Believing Brain: From Ghosts and Gods to Politics and Conspiracies - How We Construct Beliefs and Reinforce Them as Truths

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The Believing Brain: From Ghosts and Gods to Politics and Conspiracies - How We Construct Beliefs and Reinforce Them as TruthsSynthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming

Synthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, beliefs come first and explanations for beliefs follow. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally begins to look for and find patterns, and then infuses those patterns with meaning, forming beliefs. Once beliefs are formed the brain begins to look for and find confirmatory evidence in support of those beliefs, accelerating the process of reinforcing them, and round and round the process goes in a positive-feedback loop.

In The Believing Brain, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. And ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our beliefs match reality.

Binding Type: Paperback
Publisher: St. Martin's Griffin
Published: 08/07/2012
ISBN: 9781250008800
Pages: 385
Weight: 0.75lbs
Size: 8.25h x 5.53w x 1.06d
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SKU: 70399856404

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Elle B.
Omaha, US
★★★★★ 4
Smallish pills!
Great way to take melatonin. The pills are small enough so you don't choke and they work pretty fast. I've no idea about the taste, but it doesn't seem to have one. Sometimes I feel groggy in the morning but not overly so. Pretty good product.
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Reviewed in the United States on April 13, 2026
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Jesus Morales
Natrona Heights, US
★★★★★ 5
Best if you haven't had any real sleep
Works like a charm, I haven't had any real sleep for 13 days and ever since I got this, I finally got the 7 - 10 hour sleep I needed badly. It does make you drowsy and tired and thats what I love about it, this is day 4 of using it and I dont think I'll ever stop lol, the taste is normal like its not bad just bland, easy to swallow lol (thats what she said)
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Reviewed in the United States on April 27, 2026
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Rita Porrazzo
Los Angeles, US
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Good product
This is a good product
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Reviewed in the United States on May 13, 2026
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CJ
Waukegan, US
★★★★★ 5
More effective than other brands
Although melatonin doesn't work well for me, the quality of this brand is much better than brand's i've tried here on amazon and costco
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Reviewed in the United States on April 28, 2026
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Shya
Fort Morgan, US
★★★★★ 5
Great!
Size: 60 Count (Pack of 1)
My first impression was that the bottle looks nice. The information is clear and the dosage is easy to find. The pills themselves are slightly bigger than other capsules that I have, but this isn't a bad thing. I didn't find them hard to swallow. The smell is pleasant, which is a huge plus! I love the immunity and antioxidant support, that is exactly what I was looking for! Overall, I am happy with the product, and it has been great so far!
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Reviewed in the United States on January 3, 2021

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