SKU: 7020837953

Brief: Make a Bigger Impact by Saying Less

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Description

Brief: Make a Bigger Impact by Saying LessGet heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average

Get heard by being clear and concise

The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012.

So, throw them a lifeline and be brief.

Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations.

  • Details the B.R.I.E.F. approach to distilling your message into a brief presentation
  • Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message
Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

Binding Type: Hardcover
Publisher: Wiley
Published: 02/10/2014
ISBN: 9781118704967
Pages: 234
Weight: 0.96lbs
Size: 9.15h x 6.25w x 0.89d
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SKU: 7020837953

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Carrie A. Thibault
Phoenix, US
★★★★★ 3
Works okay. Could be better
Scent: Unscented, Size: 25 Count (Pack of 2)
Works pretty well for basic makeup remover. It struggles a bit to tremove my mascara and eye make up. It does leave my skin feeling smooth and moisturized.
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Reviewed in the United States on May 31, 2026
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Amazon Customer
Whiting, US
★★★★★ 5
Clean Feel
Scent: Unscented, Size: 25 Count (Pack of 1)
Your face really feels clean of makeup after using these wipes. I was presently surprised and would most definately recommend.
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Reviewed in the United States on April 22, 2026
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The Mermaid
Fort Morgan, US
★★★★★ 5
My go to makeup removal wipes
Size: 1 Count (Pack of 25)
CeraVe makeup wipes are perfect for traveling. Plant based, non sticky, makes makeup removal a snap and best of all it first irritate my sensitive skin. Open it up fully and simply wipe away your makeup. Place over eyes for about a minute to dissolve away mascara, eyeshadow and eyeliner. Truly it’s just that easy to easy to use. For me there’s no mess or fuss with using these wipes. They are a bit pricey, but you’re paying for a quality product.
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Reviewed in the United States on April 4, 2026
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Jaice S.
Belleville, US
★★★★★ 5
Hydrating & Effective
Size: 1 Count (Pack of 25)
They are perfectly moist and leave my face feeling soft and hydrated without burning my skin like a lot of other makeup remover wipes do. They take off my makeup very easily without having to use much pressure.
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Reviewed in the United States on March 15, 2026
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Lindsey Teegarden
Whiting, US
★★★★★ 5
Great at removing makeup
Size: 1 Count (Pack of 25)
I was really surprised at how well these wipes removed my full coverage makeup. I was looking for a “cleaner” option to replace the wipes I had been using for years. These were not dry, affordable, they were gentle on my skin and I only needed one wipe for my whole face. Will be buying them again.
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Reviewed in the United States on April 15, 2026

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