SKU: 69695564437

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural Movements

Sale price$39.78 Regular price$44.20
Save 10%

Pay in installments of $11.05 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Sep 23 - Sep 28

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Uprising: How to Build a Brand--And Change the World--By Sparking Cultural MovementsThe secret to movement marketing? Your customers want to make a difference "Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy." Daniel H. Pink, author of Drive and A Whole New Mind "Want to change your customers' buying habits?

The secret to movement marketing?
Your customers want to make a difference

"Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy."
--Daniel H. Pink, author of Drive and A Whole New Mind

"Want to change your customers' buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement."
--Sally Hogshead, author of Fascinate and creator of HowToFascinate.com

"Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing."
--Adam Morgan, author of Eating the Big Fish and The Pirate Inside

"A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow's marketing landscape."
--Boutros Boutros, Senior Vice President, Emirates Airline

About the Book:

Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.

We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.

Using client case studies and contributions from a global team of movement marketing forerunners--among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer--Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:

  • Stop talking about yourself--let the movement control your message
  • Home in on the core objectives of your concept or brand--and align these values with what people are for (or against)
  • "Light the spark"--create a culture within your organization that can embrace and drive a movement
  • Leverage your assets--content, events, expertise, connecting platforms--to give people tools to spread your gospel
  • Adjust concepts to travel across borders and link people across cultural boundaries

The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/17/2012
ISBN: 9780071782821
Pages: 256
Weight: 1.20lbs
Size: 9.10h x 5.90w x 1.00d

Review Citations: Choice 08/01/2012
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 69695564437

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 7 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
P
Verified Purchase
peggy541
New York, US
★★★★★ 1
Half gone in the first 45 minutes...
Size: 6 Inch, Color: Bone
our medium sized dog is an aggressive chewer but we expected mire than 3/4 of an hour before the bone's demise. Half gone quickly, heavy stitching included, so threw away the second half for fear of a blockage. Not safe, not durable, disappointing. Sorry, cannot recommend this one.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 19, 2026
E
Verified Purchase
Elizabeth
Port Orchard, US
★★★★★ 5
Puppy loves it!
Size: 6 Inch, Color: Bone
I have a very energetic lab puppy - this chew kept her still for longer than any other toy I’ve tried (besides bully sticks and peanut butter). Highly recommend!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 11, 2026
L
Verified Purchase
Lisa Jones
Battle Creek, US
★★★★★ 5
Good for an aggressive chewer
Size: 6 Inch, Color: Bone
My dog loves it. These last a long time. My dog is a Rottweiler/American Bulldog mix, she goes through a lot of toys. So, I try to buy her something that has no stuffing, but will keep her from getting bored. This one has lasted about 6-7 months, the leather is chewed off, but it's still the shape of a bone. I did just order another though, the one she has is a little stinky from her slobber. :-)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 11, 2026
K
Verified Purchase
Karen K.
West Palm Beach, US
★★★★★ 3
Not as expected
Size: 6 Inch, Color: Bone
I have been looking for these ever since we got a similar one at Sierras for our 1 1/2 yo Cane Corso. She is brutal on chew toys and the first one from the box store held up well. However, this did not hold up as well and she was done with it in less than a week. Still looking for that perfect toy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 20, 2026
J
Verified Purchase
Jackie
Charlottesville, US
★★★★★ 5
More durable than expected.
Size: 5 Inch, Color: Raccoon
I was walking through my front room the other day when I noticed a suspicious spot on the floor. It looked like something I should not touch without gloves. As I got closer, I realized what it was. It’s the ‘guts’ from this toy. My dogs (Pit Bull and German Shorthaired Pointer) were each given one. Both are aggressive chewers with their toys. They ATE the faces off these toys and now play with the felt interior. I’m still trying to figure out how they ate through leather while the felt remained intact. Regardless, they still play with them. Now they are basically semi-fuzzy throw toys we can throw in the house because they don’t leave marks on the wall if our aim is off. Sometimes things work out the way they should. :)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 12, 2026

recommand products