SKU: 68522557236

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior. We

"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Binding Type: Paperback
Publisher: Penguin Books
Published: 03/06/2018
ISBN: 9780735222847
Pages: 368
Weight: 0.70lbs
Size: 8.20h x 5.50w x 0.90d
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SKU: 68522557236

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chrystal
Waukegan, US
★★★★★ 5
True to size
Size: XX-Large, Color: Red-2 Pieces
Love this item true to fit
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Reviewed in the United States on May 9, 2026
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South Fl man.
Carnegie, US
★★★★★ 1
Not even close on the size
Size: 3X-Large, Color: White
Size is not even close to correct. Ordered a 3xl but the actual size was closer to a XL or even a large. Be wary on the sizes. They are not accurate
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Reviewed in the United States on April 13, 2026
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Tiny
Lexington, US
★★★★★ 4
Nice suit but runs way too big
Size: Medium, Color: Blue-2 Pieces, Size: Medium, Color: Blue-2 Pieces
Medium fit like an extra large had to get tailored for my husband for our wedding kind of an inconvenience other than that it was a very nice suit and it looked great!!
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Reviewed in the United States on August 9, 2025
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Kam
Lexington, US
★★★★★ 5
Great prom suit
Size: X-Small, Color: Royal Blue-3pieces
The quality is awesome. Just needed a few alterations and my done is set for the prom
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Reviewed in the United States on April 10, 2026
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Serina Anthony
Charlottesville, US
★★★★★ 5
Fun alternative to traditional tuxedo
Size: Large, Color: Black-2 Pieces, Size: Large, Color: Black-2 Pieces
Fairly good quality. Hubby wore this as fun alternative to his regular tux in a cruise elegant night. Looked sharp and we even got family pictures in it.
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Reviewed in the United States on September 13, 2025

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