SKU: 64558559884

Eat Their Lunch: Winning Customers Away from Your Competition

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Description

Eat Their Lunch: Winning Customers Away from Your CompetitionThe first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.

Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?

It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:

* ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.

* understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.

* developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.

Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.

Binding Type: Hardcover
Publisher: Portfolio
Published: 11/06/2018
ISBN: 9780525537625
Pages: 240
Weight: 0.90lbs
Size: 9.20h x 6.20w x 0.90d
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SKU: 64558559884

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Kindle Customer
Whiting, US
★★★★★ 5
Game-Changer for Clean, Accurate Shelf Pin Holes!
This shelf pin jig absolutely delivered on everything I needed — the ease of use was fantastic right out of the box. Once I got the layout aligned, drilling was quick and precise. The accuracy is impressive, with clean, straight holes every time, and the included bits worked like a charm. The design is clever, compact, and durable — the aluminum plate feels premium and makes it easy to keep things straight. I love the versatility too; switching between 5mm and 1/4" bits was fast, and the guide holes are clearly labeled. The size is ideal for cabinets, bookcases, and even tighter spaces where a bulky jig wouldn’t fit. For anyone needing quick, repeatable shelf pin drilling, this jig speeds up the use and keeps your project moving fast without compromising quality. If you're doing any custom shelving or cabinet work, this is a must-have tool that saves time and eliminates guesswork.
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Reviewed in the United States on May 13, 2025
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Danielle Fassler
Grantham, US
★★★★★ 4
Works well for DIY
Worked well for building bookshelf. Wish it maybe had som little pads on the back as some times it would slide a bit, but if I tightened it more it would dent the wood slightly. Overall very easy to use and worked well for its intended use.
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Reviewed in the United States on January 18, 2026
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James Clements
Dallas, US
★★★★★ 5
Solid thick aluminum construction
Size: 9 Holes
Very well made, thick aluminum construction and fully customizable.
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Reviewed in the United States on March 13, 2026
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TIMOTHY RITTER
Phoenix, US
★★★★★ 5
Good addition to my jig collection!!!
Size: 9 Holes
It works great! Would be better if it had a Brad style drill bit instead of the ones that came with it.
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Reviewed in the United States on April 9, 2026
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brian
Natrona Heights, US
★★★★★ 5
Easy to use
Size: 9 Holes
Very easy to use and setup.
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Reviewed in the United States on March 31, 2026

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