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Description
The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product ManagerAdvance in your product management career and create innovative products that customers love Regardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and
Advance in your product management career and create innovative products that customers loveRegardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager's Survival Guide brings you fully up to date on what you need to succeed as a product manager.
For your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy.
The Product Manager's Survival Guide, Second Edition features brand new material, including:
-A product management acumen assessment-Action planning ideas at the end of each chapter -Techniques to earn empowerment-Tools to develop product strategies and roadmaps-Methods to deploy and release products-Metrics to assess product performance
Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 07/01/2019
ISBN: 9781260135237
Pages: 288
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.20d
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4.1 ★★★★★
Based on 23 reviews
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Product Reviews
★★★★★ 5
Great Bag
Color: Brown
Okay I was hesitant on buying this bag. Finally did it. I can say OMG this bag is everything. I have recently started to love carrying the backpack bags as everyday bags. The one I have is a little big so looking for a smaller one. This one is more medium size with plenty of pockets. The color was beautiful. It seems it will hold up for a while.
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Reviewed in the United States on April 1, 2026
★★★★★ 5
Perfection, Or Close to It
Color: Black
I absolutely love this bag! Now that my child is a toddler, I’ve found it easiest to combine my purse and diaper bag into one bag. I no longer need to lug around a huge diaper bag full of bottles, blankets, etc., but I did need enough room to store toddler essentials (a few diapers, a changing pad, wipes, diaper cream, snacks, snack, and more snacks, medicine, a couple of wash cloths, and a toy) plus my essentials (wallet, keys, lotion, lip balm, eye drops, kindle). This has room enough for all of those things without it being an oversized purse or a full sized backpack. A lot of purses will state that they have a lot of different compartments, but the compartments won’t be a size that makes it actually useful, but this purse is different. Each compartment is spacious. Plus, the compartment on the back that’s a secure place for your phone or wallet is actually big enough to store things without having to squeeze it in! If I could give this purse 6 stars, I would. My only qualm is wishing the straps were a different material so that they wouldn’t readjust the size so easily. But if you slide the metal part up toward the decorative leather part of the strap, the leather adds friction and stops it from sliding down.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
Nice looking
Color: Coffee Brown
This is the best backpack purse I have ever bought. The color it perfect. The backpack has held up perfectly .There is so much room in it sometimes I can't find stuff in it.lol
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Reviewed in the United States on May 22, 2026
★★★★★ 4
Beautiful Color
Color: Green
This was a very nice purse. It seemed to be of good quality and I loved the color. I did return it because it was just too big for my tastes and needs. I loved the functionality of it with all the pockets, but didn't want to carry around a backpack sized purse. I would recommend it for anyone who likes large purses. Seller was wonderful to work with.
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Reviewed in the United States on January 8, 2026
★★★★★ 5
So many pockets in this spacious backpack
Color: Green, Color: Green
I love this bag!!! Omg I can carry my entire life in here. The amount of space and pockets is ridiculous lol. The backpack is light weight and durable. I love the versatile carrying options. Having so much spaces makes with want to find more stuff just to fill it up lol. Perfect price for if you are looking for a great backpack. You can’t go wrong!
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Reviewed in the United States on May 17, 2026
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