SKU: 62840530068

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970s

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Description

Amida Digitrend Manual Wind Driver's Watch Jump Hour LRD display rare 1970sAmida Digitrend Manual Wind Driver's Watch (1970s) A Futuristic Relic of Retro Horology A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Drivers Watch captures the essence of experimental design and space age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Amida Digitrend Manual Wind Driver's Watch (1970s) – A Futuristic Relic of Retro Horology

A curious and captivating artifact of 1970s ingenuity, the Amida Digitrend Driver’s Watch captures the essence of experimental design and space-age futurism with unapologetic flair. Born in an era when horological houses dared to reimagine time display itself, this rare jump hour marvel stands apart as both a clever optical illusion and a statement of bold design.

Optical Innovation – The Light Reflective Display (LRD)

At the heart of the Amida Digitrend lies its most whimsical innovation: the patented Light Reflective Display (LRD). Conceived as a cost-effective counterpoint to the LED craze of the era, the LRD ingeniously uses mirrored prisms to refract horizontally mounted jump hour discs into a vertical reading format. Time appears to float, cleanly legible at a 90-degree angle—a practical driver’s aid and a visual spectacle in its own right.

What you see is not what you get; the movement rests flat in the case, but the digits beam upward, defying the logic of traditional watchmaking with optical trickery worthy of science fiction.

Raw Mechanical Character – The MBWC One-Jewel Caliber

Inside ticks a humble yet charming MBWC (Michael Berger Watch Company) one-jewel pin lever movement. Designed for affordability rather than finesse, this mechanical heart is simplistic yet surprisingly reliable. Each winding is a small ritual of retro mechanical engagement, reaffirming the watch’s analogue soul in a world that was rapidly shifting toward digital coldness.

And while the movement may lack the pedigree of haute horlogerie, its authenticity lies in its honesty—no-frills mechanics delivering the quirky promise of a futuristic experience.

Form Meets Funk – Brutalist Steel Case and Bracelet

Encased in a sharply angular base metal body measuring 40mm by 37mm, the watch embraces the brutalist lines and forward-leaning ergonomics of 1970s industrial design. The integrated full-length steel bracelet completes the look—chunky, utilitarian, and undeniably of its time. Despite its affordable origins, the case has aged remarkably well, retaining a crisp geometry that enhances the bold silhouette.

This is not a watch for the understated. It’s a conversation starter, a collector’s delight, and a wearable time capsule from the peak of retro-futurist optimism.

A Cult Icon – Collectible and Rare

Originally showcased at Basel Fair 1976, the Amida Digitrend was a direct response to the prohibitively expensive digital driver’s watches like the Girard-Perregaux Casquette and Bulova Computron. Amida offered something equally eye-catching at a fraction of the cost. Though it was never a mainstream success, the Digitrend has since achieved cult status among collectors, praised for its unorthodox design and underdog narrative.

Rarely seen in such preserved condition, and with its optical system still performing its magic, this example embodies the best of the genre—a genuine relic from an era that wasn’t afraid to dream differently.

Specifications:

  • Model: Amida Digitrend LRD Driver’s Watch

  • Year: Circa 1976

  • Movement: MBWC Manual Wind, One-Jewel Pin Lever

  • Display: Jump Hour with Light Reflective Display (LRD)

  • Case Material: Base metal

  • Case Size: 40mm x 37mm

  • Bracelet: Integrated full-length steel bracelet

  • Crystal: Acrylic

  • Condition: Very Good – crisp case lines, functional LRD, reliable movement

Why This Watch?

The Amida Digitrend isn’t just a wristwatch—it’s a window into a moment when watchmakers dared to think sideways, literally. It may not boast gold or gems, but it offers something arguably rarer.

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SKU: 62840530068

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Dani
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★★★★★ 3
real good
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This was a solid read for the ABO universe. The characters are great. The smut scenes were well written. And the town is so cute I want to go there. It didn’t have much character development it just felt like I was getting to the characters as they were getting to know each other.
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Reviewed in the United States on April 27, 2025
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Natrona Heights, US
★★★★★ 5
So sweet
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It’s so unexpectedly sweet that it sneaks up on you. Each character is so unique and charming. I love the openness and honesty among their pack. It really blows me away how wonderful this omegaverse trope plays out. I received a free copy of this book and am voluntarily leaving a review.
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Queen of Anxiety
Whiting, US
★★★★★ 2
Needs editing
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Cute storyline and promising characters, but the lack of editing is painful to read. I would love to read an edited version.
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Reviewed in the United States on April 10, 2025
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Jewell Urbano
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★★★★★ 5
Wow.
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Okay I’m usually not one for stand-alone’s I’m an avid series reader but my goodness am I so happy I read this! This story was brilliant & so absolutely mesmerizing. I loved reading about each character and their struggles as well as what helped them to move forward. The ending definitely brought tears to my eyes so hard. I truly wasn’t expecting some of what happened in this story. There is about to be a spoiler I am going to reveal so please stop reading if you don’t want the spoiler !!!! ⚠️ ⛔️ ‼️ I loved that the author didn’t do what most authors do with irredeemable male characters. I truly was hoping that Nate Jr. would be apart of the pack after the way he treated Astrea bc he truly didn’t deserve it. Though I must say you did a wonderful job or redeeming him as a person. I cried my eyes out when he walked into the story. I was truly terrified he was going to be a bad guy to the end. However you truly did him such a justice by having him realize his faults & having him redeem himself in the most wonderful way. I’m so sad that he didn’t get to hear how much his brother loved him & forgave him before dying. But again you wrote that ending so beautifully & I just can’t express how much I loved this story & how you took a different route than most authors I have read have. You are a remarkable author Cinder Blaze & I thank you generously for creating such a masterpiece.
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Kristen Linscott
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★★★★★ 4
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I was pleasantly surprised by this omega verse book. This 1 definitely had a few new twists And I really enjoyed reading it. The main female character was a badass and awesome. She had 1 best friend I wish we could have seen a little bit more of their friendship in this book. Her relationship with the male characters was good not to contrived or super instantaneous. And we had some fun plot twists that I didn't expect. I wish we had more of a follow up on the situation with her family her background and her mother who was a wench. I would definitely recommend this book.
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