SKU: 61243249240

This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear

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This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in StreetwearThe story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T shirts. In the beginning, a few brands defined this style; fewer still

The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself

Streetwear occupies that rarefied space where genuine cool coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It's the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the "heritage brands." The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.

The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.

In This Is Not a T-Shirt, updated with a new introduction by the author plus a new 16-page full-color insert, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds--with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand's explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby's commitment to his creative vision and to building a real community.

Binding Type: Paperback
Publisher: Picador USA
Published: 07/07/2020
ISBN: 9781250619655
Pages: 352
Weight: 0.75lbs
Size: 8.20h x 5.40w x 1.10d
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SKU: 61243249240

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Draper, US
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my daughter needed this book for her class.
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Reviewed in the United States on February 23, 2015
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★★★★★ 5
"Being, Becoming, Belonging, and Beginning"
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Nobles' text grounds the reader in African traditions and thought as it pertains to the global African community and its psyche. Psychologists, spiritual leaders, scholars, and lovers of African culture will rejoice after reading and digesting Nobles' text. A MUST READ!
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Joyce G. Smith-Williams
Waukegan, US
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This is a must read. It is necessary from so many aspects. It will help take you from theoretical frameworks to practical application.
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Chelsea, US
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Book cover came a little damaged.
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Reviewed in the United States on November 23, 2024

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