SKU: 59034324585

Intellectual Property Strategy

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Description

Intellectual Property StrategyHow a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book,

How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.

Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive "sword and shield" approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing attitudes about media.

Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property--patent, copyright, trademark, and trade secret--and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps.

The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.



Binding Type: Paperback
Publisher: Mit Press
Published: 10/07/2011
ISBN: 9780262516792
Pages: 172
Weight: 0.45lbs
Size: 7.07h x 5.16w x 0.57d

Review Citations: Library Journal 09/01/2011 pg. 120
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SKU: 59034324585

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Amazon Customer
San Leandro, US
★★★★★ 4
Fun while they lasted
Color: Green
I ordered two. One for each pup. Both my puppies loved this toy. The first one lasted less than a day with my pup who loves to do the death shake on everything. The second lasted two days with the other as she chews in the same spot. They loved the crinkle noise. However, I'm taking one star away due to not lasting long. Everything else was fine and they enjoyed them while they lasted. Note that most toys do not last long with my pups.
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Reviewed in the United States on May 4, 2026
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Alissa
Massapequa, US
★★★★★ 5
Puppy Loves this toy
Color: Tie Dye Blue
My puppy is a 7wk old Great Pyrenees & Lab mix. He loves this toy! Fun for tug of war and for cuddles. Definitely worth the money. It is durable enough for razor puppy teeth.
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Reviewed in the United States on June 9, 2026
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Marybeth Kenny
Boise, US
★★★★★ 5
Looks Even Better in Person!
Color: Rose Red
Does exactly what it says. Simple, effective, and high quality.
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Reviewed in the United States on May 19, 2026
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Phoenix, US
★★★★★ 5
The pooch is on Cloud No 9
Color: Blue
Lucky loves everything about this (blue) octopus. It has squeakers in all the right places and the crinkle sound adds to his fun. He’s almost 70lbs and extremely strong, and can be an aggressive player and chewer. So far, it has held up extremely well for the tug-of-war games and crazy shaking play. It’s well worth the money. I also want to mention that this toy is true to size. I have too often ordered dog toys that turned out to be much smaller than advertised.
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Reviewed in the United States on January 15, 2026
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Amazon Customer
Belleville, US
★★★★★ 5
Great buy, finally a big soft toy, and so cute
Color: Green
This octopus toy is so adorable, I’m truly so impressed with the size finally a big toy for a big dog. She loves it! It squeaks, soft, made great. Worth it! Love it! Fun, durable n chewability just for play materials soft n durable. It’s a sea foam green color and creme beautiful neutral color
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Reviewed in the United States on January 31, 2026

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