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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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Perfect fit
Size: One Size, Color: (001) Black / Black / Reflective
I ordered this to wear during my upcoming vacation. It will shade my face from direct sunlight. I initially wished the brim was just a tad bit shorter but then I realize the current brim size will serve the purpose; that being the reason why it was purchased.
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Reviewed in the United States on June 24, 2025
★★★★★ 5
Buy it!
Size: One Size, Color: (001) Black / Black / Reflective, Size: One Size, Color: (001) Black / Black / Reflective
This hat (visor) is by far one of the most comfortable ones I’ve ever worn! Absolutely love it!!!!
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Underarmor
Size: One Size, Color: (001) Black / Black / Reflective
Me encanta todo lo de esta marca. Calidad
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Great running visor
Size: One Size, Color: (541) Tux Purple / Pitch Gray / Reflective
Love love love this visor. Light weight and great to run in. Highly recommend
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Reviewed in the United States on September 1, 2025
★★★★★ 5
Perfect Visor
Size: One Size, Color: (001) Black / Black / Reflective
I bought this thinking I wouldn’t like it. I was so wrong. This is lightweight and the perfect fit. What a great value. It’s so comfortable on your head and the vent on it was a great idea. Adjusts easily and just a great buy.
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Reviewed in the United States on July 27, 2024