SKU: 5754834500

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

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Description

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth MarketingNo passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author's mash up of the latest in wonky academic research with practical, real world stories shows how any business can

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You're in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author's mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business.

The Passion Conversation will change your perspective on marketing by:

  • Explaining the three motivations for people to talk about businesses and causes
  • Detailing how every marketing problem is a people problem in disguise
  • Giving heartfelt evidence that marketing materials are now conversation tools
  • Showing how customer communities sustain word of mouth while also sparking financial impact
  • Helping your business apply these marketing lessons through a series of workbook exercises called "Passion Explorations"

The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.



Binding Type: Hardcover
Publisher: Wiley
Published: 08/26/2013
ISBN: 9781118533338
Pages: 224
Weight: 0.75lbs
Size: 8.50h x 5.90w x 0.90d
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SKU: 5754834500

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4.1 ★★★★★
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D. CORMIER
Dallas, US
★★★★★ 5
Taste
Size: 16 Ounce (Pack of 1)
Taste is awful. Good product but taste is almost intolerable.
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Reviewed in the United States on February 13, 2026
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Ryan Mease
Belleville, US
★★★★★ 5
Excellent Translation, Footnotes
Format: Hardcover
Excellent translation, pairs well with the first volume from the Loeb Library. This one has the same translator and editor. The English is a bit "grand" as suits the Greek, but not so archaic or out of step with modern English that it'd give the reader pause. This is a great copy of the Odyssey for folks who want to follow the Greek with a nearby English translation for reference.
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Reviewed in the United States on July 5, 2025
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ABH
Chelsea, US
★★★★★ 5
Beautiful Book
Format: Hardcover
Thanks to seller - book arrived super-fast in perfect brand-new condition. Book is typical Loeb quality - clear, sharp printing, nice paper, well-bound. abh
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Reviewed in the United States on September 10, 2023
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Amazon Customer
Fort Morgan, US
★★★★★ 5
Perfect. Arrived fast and in perfect condition.
Format: Hardcover, Format: Hardcover
No problems whatsoever. This is exactly what I was looking for.
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Reviewed in the United States on September 25, 2021
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Sonia Zaghetto
Bozeman, US
★★★★★ 5
A classic
Format: Hardcover
Loeb's editions are gems!
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Reviewed in the United States on July 14, 2021

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