SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Description

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Hilary Taylor
Lake Worth, US
★★★★★ 4
Great value and quality
Color: Navy Blue, Size: Medium, Color: Navy Blue, Size: Medium
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Reviewed in the United States on February 28, 2026
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Kelli B.
Draper, US
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Rebecca
Alexandria, US
★★★★★ 5
Perfect fit
Color: Black, Size: X-Large, Color: Black, Size: X-Large
The arm length was a little long but it was very comfortable and was a great quilt. The color was a deep black. He was able to dance the night away with no worries of damage to the material.
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crystal petticrew
Grantham, US
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Color: Black, Size: Small, Color: Black, Size: Small
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Cynthia G
Birmingham, US
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Great quality tuxedo
Color: Black, Size: XX-Large
This tuxedo is amazing size was perfect, comfortable and very well made. This tuxedo quality is so above average that it is better than ones I have rented . It was also cheaper in price than a rental. If you need a tuxedo for a formal event this is what you are looking for. If you want to look better then any one else at a non formal event this is the tuxedo you want ..
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