SKU: 56263977698

Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the

* WALL STREET JOURNAL BESTSELLER *

An insider's account of Apple's creative process during the golden years of Steve Jobs.

Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era--the Golden Age of Apple.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.

Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.

An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.



Binding Type: Paperback
Publisher: Picador USA
Published: 12/03/2019
ISBN: 9781250203410
Pages: 304
Weight: 0.55lbs
Size: 8.20h x 5.40w x 1.00d
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SKU: 56263977698

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Kishu Sharma
Lowell, US
★★★★★ 5
Premium Quality at an Affordable Price
Size: Large, Color: Dark Navy, Size: Large, Color: Dark Navy
I recently purchased this men’s suit and was genuinely impressed with the quality and fit. The fabric feels premium, comfortable, and well-stitched, giving it a classy and elegant look. The fitting was true to size. The color and design matched the pictures exactly. Highly recommended for anyone looking for a stylish and affordable suit.
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Reviewed in the United States on May 9, 2026
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John Doe
Waukegan, US
★★★★★ 5
Great quality for the price.
Size: Large, Color: Black
All I have to say about this suit is WOW! I lost a good chunk of weight and needed a new suit for an event. Given the price I gave this a shot, and I am really impressed with the quality for the cost. The size is perfect, and the pants are comfortable with an internal elastic that looks and feels nice. The design makes it so the pants don’t slip down with nylon and silk shirts. Looks just as good (if not better) than suits in the $300 price range. I can’t speak for the other colors, but the black suit is exactly what I needed. Let’s see how long the suit lasts!
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Reviewed in the United States on April 11, 2026
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Christopher Wilson
Phoenix, US
★★★★★ 4
Very nice suit for wedding or other event.
Size: Large, Color: Navy Blue, Size: Large, Color: Navy Blue
The jacket was a perfect fit, the pants were a little long. Material was nice, and well put together. Overall I was very pleased with this suit for my wedding.
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Reviewed in the United States on September 24, 2025
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Nate s.
Carnegie, US
★★★★★ 5
Amazing suit for the price
Size: Large, Color: Black
So I didn't really need a suit for anything. But I've been wanting one just in case. As such, I wasn't willing to spend a lot. Yet I still wanted to look good when I wore it. This suit is amazing. I honestly would fit between a medium and a large, and with my current trend down in weight, I may buy an additional in medium(I mean, for under $100, why not?). While my shoulders have always been a little wide for what fits my waist, the large seems to accommodate even more than I need. I worry if the medium will be too tight, but that's for another day. The pants are a little long, to be expected considering I generally wear 30' pants. Easy to hem. The vest seemed a little loose, until I found the adjustment in the back. Now it is perfect. I may still need to go to a tailor for a more custom fit, but for the price it can't be beat. And I of course haven't tied a tie since I was 16, so time to relearn that. As far as quality goes, the fabric and stitching all appear to be excellent. I went with the black, as I don't particularly look great in gray, and navy out here seems more suited for church than anything else. The quality of black is excellent. The quality of the pants is good, but I will still be favoring my dress pants that already fit well. I especially love the angle of the beast cut(whatever it is called). Whether I choose the vest or not, the black contrast with all of my dress shirts is fantastic. I will include photos sometime when I'm not too self-conscious about taking selfies.
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Reviewed in the United States on June 22, 2024
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Tamara A. Price
Charlottesville, US
★★★★★ 5
Really amazing suit that looks like a million bucks!
Size: Large, Color: Black
This is the second suit we bought by Lupurty. The first was dark navy and fit so well and looked so good that we got one in black for our son’s wedding!
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Reviewed in the United States on March 30, 2026

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