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Description
Revenue Management: Hard-Core Tactics for Market DominationFrom the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth. Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash and burn methods
From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.
Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.
Binding Type: Paperback
Publisher: Currency
Published: 12/29/1997
ISBN: 9780767900331
Pages: 288
Weight: 0.60lbs
Size: 8.34h x 5.50w x 0.80d
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Great fit
Size: 3T, Color: Light Grey Heather
Very soft and great material. Stretchier than expected. Fit was great
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Reviewed in the United States on May 2, 2026
★★★★★ 3
Size up
Size: Small, Color: Black
Overall a good hoodie. Thin-ish to medium weight, but don’t expect heavy weight. It’s soft but of course since it’s on more on the thin side it loses its softness quick but for the price it’s good. It’s good to cricut heat transfer on.
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Reviewed in the United States on January 19, 2026
★★★★★ 5
Nice and heavy
Size: Small, Color: Dark Green
Nice quality, heavyweight. My child wears this all the time, it’s really nice.
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Reviewed in the United States on May 24, 2026
★★★★★ 1
Size is wayyyyy off
Size: X-Large, Color: Black
Super small ain’t no way this is an X-Large
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Reviewed in the United States on May 7, 2026
★★★★★ 5
Runs small
Size: 3T, Color: Black
Runs just a little small. Maybe upsize, but great otherwise!
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Reviewed in the United States on February 28, 2026