SKU: 5575457064

Disaster in Dearborn: The Story of the Edsel

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Description

Disaster in Dearborn: The Story of the EdselFew cars in history have grabbed the public's fancy as much as the ill fated Edsel the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award winning automotive historian with access to the dark reaches of the

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models.

The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish.

In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel--as this book demonstrates in its surprising conclusion--was actually a modest success that deserved continued management support.



Binding Type: Hardcover
Publisher: Stanford General Books
Published: 08/09/2002
ISBN: 9780804746540
Pages: 240
Weight: 1.28lbs
Size: 10.35h x 6.88w x 0.90d

Review Citations: Library Journal 11/01/2002 pg. 102
Booklist 11/15/2002 pg. 554
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SKU: 5575457064

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S. Ridgel
Louisville, US
★★★★★ 5
Chuck it!
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My Golden Doodle absolutely loves this ball. His new favorite!
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Reviewed in the United States on April 17, 2026
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Debbie
West Palm Beach, US
★★★★★ 4
The glow doesn’t last long, not super bright.
Style: Recharges, Size: Medium
I charge my glow in the dark balls with a black light flashlight, this one was not very bright, and it did not hold the charge very long. Also, with it being green, it was hard for my dog to find in the grass.
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Hiker-A-Rama
Houston, US
★★★★★ 5
Squeaks and glows
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Squeaks. Glows, and labs love them.
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Mustang_Mark
Massapequa, US
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good but no glow
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good ball but as others say, the glow in the dark really isn't there.
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Steve just Steve
Bozeman, US
★★★★★ 5
Good grip glow ball
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Love this glow in the dark Chuck IT. Get a black light flashlight to charge the neon instantly. Good texture gives the dog better grip than the smooth all white glow in the dark chuck it balls.
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Reviewed in the United States on January 9, 2026

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