SKU: 55671276615

First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would be rival. Although a few other brands hold slim market shares, the fact is that

"Remember the Cola Wars, with Coke and Pepsi battling it out year after year for supremacy in the soft drink market? Or what about the Burger Wars, the legendary slugfests between McDonald's and Burger King? Then of course, there were the Sports Drink Wars. If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since. But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do. Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history. With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal. With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade. The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share. Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade."

Binding Type: Paperback
Publisher: Amacom
Published: 09/02/2005
ISBN: 9780814410950
Pages: 256
Weight: 0.80lbs
Size: 8.90h x 6.00w x 0.70d
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SKU: 55671276615

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Jonathan Lira
Houston, US
★★★★★ 5
Modern, Sturdy, and Very Practical
Color: Black, Size: 15.7 inch, Color: Black, Size: 15.7 inch
These floating shelves look great in the bathroom and add a clean, modern touch to the space. They’re sturdy once installed and perfect for storing essentials like toilet paper, small décor, or bathroom items. Installation was straightforward, and the shelves feel secure on the wall. I really like the minimalist design and the added rail, which helps keep items in place. Overall, these shelves are both functional and stylish. Great quality and a nice upgrade for any bathroom.
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Reviewed in the United States on January 4, 2026
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Kelly A McCamey
Alexandria, US
★★★★★ 4
Great shelves
Color: White, Size: 23.6 inch
Not bad they look really nice! I hung them in the bathroom looks so cute! Put little plants in them ..decorative soap and towels. Little wash rags all different colors. I really like them they look classy and not at that high cost! Easy to install!
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Reviewed in the United States on December 1, 2025
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Aleigha
Lake Worth, US
★★★★★ 5
Transformed My Bathroom Space—Love This Shelf!
Color: Black, Size: 23.6 inch, Color: Black, Size: 23.6 inch
Installation was straightforward, and once mounted, it feels secure. The rails on each shelf are a nice detail—they keep items from sliding off, which is especially helpful in a bathroom setting. Overall, this shelf is a great space-saving solution and adds both storage and style - plus I love the black glossy finish. Definitely recommend if you’re looking to maximize a smaller bathroom space without sacrificing aesthetics.
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Reviewed in the United States on April 14, 2026
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Jane
Lexington, US
★★★★★ 5
Love this!
Color: Black, Size: 15.7 inch, Color: Black, Size: 15.7 inch
I looked at dozens of similar shelves before settling on this one. Finally have something to fill the awkward space above the toilet. It was a little tricky to install by myself but definitely manageable. The only thing that could have made this better is if a template was included to help with making sure screw holes are level and spaced properly but it was simple enough to make one. This set was a little more than others that I looked at but I think it looks great, is solid quality. Definitely work the extra few dollars.
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John
Port Orchard, US
★★★★★ 5
Great corner shelves
Color: Brown, Size: 10.5" x 10.5", Set of 4
Turned my messy bathroom into an organized display case. My bathroom was a mess with junk all over the sink area. The bottom shelves made a nice organized location for supplies, the top shelves became display shelves. Sturdy, elegant, solid.
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Reviewed in the United States on April 25, 2026

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