SKU: 52568260594

The Leader's Edge: Using Personal Branding to Drive Performance and Profit

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The Leader's Edge: Using Personal Branding to Drive Performance and Profit"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I

"The Leader's Edge is a must read for aspiring entrepreneurs and executives. Susan Hodgkinson has done what most management consultants and scholars are unable to do. She has written a book consistent with the best research on impression management, social networks and executive development without the jargon. The Leader's Edge provides keen insights and actionable prescriptions for creating a personal brand. The 5 P's framework is the most useful I have found for analyzing and taking action to maximize how others will value your potential to contribute and be willing to invest in it.

"Every aspiring professional of color needs to read this book. Susan Hodgkinson writes with sensitivity to the challenges racial minorities often face in large corporations. Her advice is part and parcel of the tools one needs to be liberated from the self-limiting and defensive approaches minorities often take to being undervalued in their places of work. This book is about power and taking control of one's own destiny."
--David Thomas, Professor of Organization Behavior, Harvard Business School, and Author of Breaking Through, The Making of Minority Executives in Corporate America

"Sue Hodgkinson is a brilliant executive coach and a vital partner to me in supporting some of my most important clients at Genzyme. Sue brings her successful approach forward in The Leader's Edge. She gets to the heart of the matter in a way that few others do, enabling leaders to envision and embark upon new pathways to personal excellence."
--Joan Wood, Senior Vice President, Leadership and Organization Development, Genzyme Corporation

"Every leader at every level needs to read this book."
--Deborah Merrill-Sands, Former Dean, Simmons School of Management

"Progressing to senior leadership requires a concerted series of adjustments in your leadership approach. This book helps you assess all the dimensions of how you lead, as well as the barriers you should anticipate as you ascend, and strategies for overcoming them. The personal brand framework is practical and following Hodgkinson's advice will bring quick, high impact results to your work."
--James G. Connolly, Former President, Citizens Financial Group

"With the clarity and passion of a true visionary, Sue Hodgkinson delivers a practical and potent approach to the phenomenon of 'personal branding.'"
--Donna D'Cruz, Founder and CEO of Rasa Music



Binding Type: Hardcover
Publisher: iUniverse
Published: 09/07/2005
ISBN: 9780595673070
Pages: 146
Weight: 0.82lbs
Size: 9.02h x 5.98w x 0.50d
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SKU: 52568260594

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Bess
Louisville, US
★★★★★ 5
Adheres well, nearly invisible
Model: Hydrocolloid, Size: 102 Count (Pack of 1)
I enjoy how clear, invisible and thin this is on. It compares to the one I bought in Japan that I liked. It’s fairly effective as well and adheres on the skin well. I always try to remove excess product on the surface of the area though. I like the protective film and easy peel sheets and that there’s two sizes available in packet!
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Reviewed in the United States on October 17, 2025
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Violet
New York, US
★★★★★ 3
Waterproof?
Model: Hydrocolloid, Size: 102 Count (Pack of 1)
It is nice that there are a lot included, but it is disappointing that the waterproof function is weak, so they come off easily when they get wet. I wish the adhesive were stronger
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Reviewed in the United States on March 6, 2026
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Tracy C.
Carnegie, US
★★★★★ 5
The perfect toy for dogs!
Style: The Duo
This is perfect when you have 2 dogs who love to play Fetch! They no longer have to chase after the same ball! The balls that come with it are very sturdy, and the launcher sends both balls far enough away so that both dogs get plenty of exercise. It’s definitely worth the price!
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Nicholle A.
Dallas, US
★★★★★ 5
PERFECT RETRIEVING TOY
Style: EcoFetch
You can barely whip it and it sails far and fast. This is the perfect retrieving toy for my GSP. She's used to average and we now have a small yard, so the dog park is where she gets to run hard and fast. You can also throw tennis balls with it, which is a plus for when her sister steals her ball. 5 star fun!
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Kendra H
Carnegie, US
★★★★★ 5
Perfect for puppy play
Style: EcoFetch
This is perfect. Works great for a smaller yard and the ball holds up to puppy teeth!
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Reviewed in the United States on May 18, 2026

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