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Description
The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa nies broadcast, Galloway asks
NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Binding Type: Hardcover
Publisher: Portfolio
Published: 10/03/2017
ISBN: 9780735213654
Pages: 320
Weight: 1.10lbs
Size: 9.20h x 6.30w x 1.10d
Review Citations: Booklist 10/01/2017 pg. 10
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4.0 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 1
Demasiado pesado
Style: 4-Tier Shelf Brackets, Hardware Only.
No me gustó , además de ser muy complejo para armar , es demasiado pesado , es para paredes bien fuerte ya que requiere muchos tornillos
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Reviewed in the United States on December 28, 2025
★★★★★ 5
Love these shelves
Style: 4-Tier Shelf Brackets with 3 Boards-24in
Highly recommend these shelves. So easy to put together and they are sturdy and look great. I’m considering buying a second one!!
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Reviewed in the United States on September 19, 2025
★★★★★ 5
Quick and easy - nice pipe kit.
Size: 4-Tier (Not included planks)
Pair these with some shelving boards from your local big box store, and you're in business. These look nice, and are easy to assemble. I had them up and on the wall in about 90 minutes.
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Reviewed in the United States on January 7, 2026
★★★★★ 5
Sturdy, Be mindful if a few things in advance
Size: 5-Tier (Not included planks), Size: 5-Tier (Not included planks)
Good quality. The black pipe compliments our decorating style so we are over all pleased.
Be mindful of the following:
- Needs a little bit of expertise in making sure all the flanges line up and are level/plumb.
- Even if/when you pre assemble tubing according to printed instructions, the shelving won't line up and some connection parts will have to be loosened to line up.
- I consider us (me & the hubs) little above average when it comes to DIY but this took some figuring out and cooperation during installation because we decided to align the holes on the flanges up with our studs to enforce the holding strength (for weight of books and family photo albums/picture boxes). This choice was prompted by the poor quality of plastic drywall anchors included with the product.
Now that I have installed one, I will customize next time with more height (to accommodate taller children's books that don't fit the current set up) and a bit deeper (to accommodate a 12 inch shelf/wood insert). Aesthetically, it will not accommodate a book taller than about 9 inches. Our photo albums range up to 15 inches and because the shelving depth from back wall to front of wood shelf is about 12 inches, it hangs over the front too much to look balanced.
With the current set up, I'm limited with what can be placed on the shelves - size wise. While this does not have anything to do with the quality of the product, you may not know to consider these aspects in advance so thats why I include it in my review.
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Reviewed in the United States on July 13, 2021
★★★★★ 5
A Solid, Stylish Solution!
Size: 4-Tier (Not included planks)
I use this industrial pipe shelf setup in my salon to display and organize products, and it’s been a great fit. The hardware is sturdy and gives a clean, rustic vibe that works well with my space. It was easy to install, and I added my own boards to customize the look. The open design makes it easy for clients to see what’s available, and it’s held up well with daily use. A solid, stylish solution for keeping things neat and accessible.
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Reviewed in the United States on November 14, 2025