SKU: 45798565103

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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Description

Subscription Marketing: Strategies for Nurturing Customers in a World of ChurnThe marketing playbook for the Subscription Economy, now in its 3rd edition Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality? A successful subscription business is built on lasting relationships, not one time sales. The third edition of this ground breaking book offers updated advice for solopreneurs, small businesses, fast growing start ups, and large

The marketing playbook for the Subscription Economy, now in its 3rd edition

Subscriptions are upending industries and reshaping customer expectations. Have you changed your marketing practices to thrive in this new reality?

A successful subscription business is built on lasting relationships, not one-time sales.

The third edition of this ground-breaking book offers updated advice for solopreneurs, small businesses, fast-growing start-ups, and large enterprises alike. You'll find creative practices that will help you build and sustain the customer relationships that lead to long-term success.

The revised third edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • New chapters focusing on the needs of solopreneurs or small businesses and entrepreneurs/start-ups.
  • An expanded look at the risks and rewards of values-based marketing

Whether you already have subscription revenues or you want to build an ongoing relationship with existing customers, you can adopt the practices and mindsets of the most successful subscription businesses.

Find out why Book Authority considers Subscription Marketing to be one of the top marketing strategy books of all time.



Binding Type: Paperback
Publisher: Cuesta Park Consulting
Published: 01/29/2020
ISBN: 9780999624876
Pages: 240
Weight: 0.62lbs
Size: 8.50h x 5.51w x 0.51d
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SKU: 45798565103

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Fake zippers with no pockets, but nice shirt.
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I really need to learn to read the small print. That pocket line on the chest turned out to be a fake pocket and the actual; zipper on the sleeve is also a fake pocket; my bad but in my defense I'd never dreamed that anyone would put either on a shirt. Also my search term was men's "cotton shirt w/ pocket shirt" and it brought up this polyester wonder. But at least it fits well and seems well made.
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High‑style look that feels way more expensive than it is.
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Okay, let’s talk about this shirt because I was not expecting to love it as much as I do. The Men’s Long Sleeve Polo Shirt with the quarter‑zip is giving premium designer energy without the designer price tag. From the moment I put it on, the fit was chef’s kiss—slim, clean, and athletic without feeling tight. The fabric has that smooth, high‑end feel you usually only get from brands that make your wallet cry. But here? You’re getting elevated style at a totally reasonable price.
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