SKU: 45629737628

Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers

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Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful ConsumersBridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women. When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer

Bridget Brennan, CEO of Female Factor, shows readers how to beat competitors and grow overall market share by applying the fundamentals of creating a customer experience that appeals to the most powerful consumer decision makers: women.

When people think about the world's growth markets, they often envision countries like China and India. Yet they miss the largest one right here at home: women. With women driving 70 to 80 percent of consumer purchasing, it would seem an obvious strategy to learn how best to appeal to this continually expanding market. Common sense? Yes. Common practice? No.

In Winning Her Business, Bridget Brennan, advisor to some of the world's biggest brands and businesses, provides a roadmap for selling in a world dominated by the rise of women's economic power. She points out how classic sales practices that focused on simply offering product knowledge are no longer enough in today's Google-informed world. Instead, savvy business people must adapt by learning how to deliver transformational customer experiences that speak to women, and by developing stronger interpersonal skills, value-added knowledge, and emotional-engagement techniques that inspire sales, referrals, and repeat business.

Bolstered by a dozen years of research, Brennan offers invaluable insight into women as consumers and shows readers how, at the end of the day, mastering an inclusive customer experience is something everyone appreciates.



Binding Type: Paperback
Publisher: HarperCollins Leadership
Published: 03/03/2020
ISBN: 9781400210008
Pages: 256
Weight: 0.40lbs
Size: 8.30h x 5.40w x 0.60d
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SKU: 45629737628

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Sandy
Grantham, US
★★★★★ 5
Was shipped quickly
Color: White
Beautiful
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Reviewed in the United States on January 5, 2026
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Korina Hornbuckle
West Palm Beach, US
★★★★★ 5
Love it
Color: White, Color: White
This is so beautiful! It's very good quality. I got this for my daughter to keep her jewelry in and it's perfect. It has three floors, the top opens for a ring compartment, and the sides open for necklaces. All the compartments have pink velvet on the inside. I really like the size of this, not too big but not too small. It fits perfectly on an over the toilet shelf or the bathroom counter. A great but with a decent price.
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Reviewed in the United States on August 26, 2025
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judith A. Danner
Carnegie, US
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Reviewed in the United States on February 17, 2026
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K. Alicia
New York, US
★★★★★ 5
Beautiful Jewelry Storage
Color: White
A lovely jewelry box! Definitely worth the price. I love the little mirror inside, because it is useful when putting on my earrings. I do wish that one of the drawers was divided into smaller sections for bracelet storage, but overall the storage is amazing. Love the hooks for necklaces and the ring storage. It’s very pretty with the pink lining. Gorgeous for any space, and would make a lovely gift
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Reviewed in the United States on August 23, 2025
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Carol Ward
Louisville, US
★★★★★ 5
The size
Color: White
The right size for a girls beginners jewelry.It is set up where they can assort the jewelry themselves.
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Reviewed in the United States on February 27, 2026

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