SKU: 43018091770

The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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SKU: 43018091770

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Mostlygood
Louisville, US
★★★★★ 5
Excellent shoes - good fit, nice look.
Excellent shoes - great value for money! Attractive and well built. Got several unsolicited compliments from co-workers. They are stiff at first and require a bit more of a break-in period than some other shoes I have purchased lately. I hope that is a sign of durability ...
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Reviewed in the United States on February 19, 2026
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Amazon Customer
Port Orchard, US
★★★★★ 4
I like them
Size: 12, Color: Black Crazy Horse
Nice quality shoes. Wore them to 2 different weddings and they were comfortable and true to size
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Reviewed in the United States on March 26, 2026
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WI53GUY
Fort Morgan, US
★★★★★ 5
Quality!
Size: 11.5, Color: Black Crazy Horse, Size: 11.5, Color: Black Crazy Horse
Stylish and most importantly they are comfortable right out of the box, no breaking in required. This is my second pair, I now own both the black and brown colors to compliment almost any outfit. Worth the price!
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Reviewed in the United States on November 17, 2025
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AllenP
Natrona Heights, US
★★★★★ 5
Absolutely comfortable.
Size: 9, Color: Brown Multi
I am always on the lookout for a professional, but very comfortable shoe (education field with a lot of walking). These Florsheims fit the bill and make me wonder why I never bought these before. Something about them just didn't "look" comfortable to me but man was I wrong. These are easily among my most comfortable work shoes with the bonus of also looking more professional. I will say they have some heft to them, so if that's a problem for you these may not be right for you. As for me, they are right as rain. I purchased the black and brown ones (with white souls) and they are at the top of my rotation now. I look forward to trying some more from Thai company.
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Reviewed in the United States on September 10, 2025
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CoreyF
Draper, US
★★★★★ 2
These shoes are comfortable and true to size but the shoe strings keep coming untied constantly.
Size: 10.5, Color: Cognac Tumbled
I would give it 5 stars but...
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Reviewed in the United States on February 22, 2026

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