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Description
The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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4.1 ★★★★★
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Product Reviews
★★★★★ 5
Perfect for Toddlers
Size: 8 Toddler, Color: Navy
These are great for toddlers! Keeps my grandson’s toes safe yet cooler than sneakers for the summer. He loves them!
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Reviewed in the United States on June 11, 2026
★★★★★ 5
Great looking shoe!
Size: 11 Little Kid, Color: Tan, Size: 11 Little Kid, Color: Tan
We got these sandals specifically for our Caribbean vacation over thanksgiving break. They run true to size but I did get them one size bigger to hopefully last for next summer as well. They look great on and go with everything! My son said they feel very comfortable on his feet and he likes easy on/off due to Velcro closure.
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Reviewed in the United States on December 7, 2025
★★★★★ 5
cute and durable
these are great fit and quality. Very easy for on and off. good for wide toddler feet. my son loved them so much he melted down when they no longer fit - wish they made them in larger sizes. they held up well. only thing that fell apart after several uses was the lining on the sole peels out and has to be repositioned to stay in place when putting the shoe on.
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Reviewed in the United States on September 22, 2025
★★★★★ 4
Slightly Questionable
I really like the design of these shoes and the large toe box area. I did a lot of research on quality shoes for waterplay and these ones stuck out to me. However, my son seemed very irritated by these shoes as they would leave prints on his inner foot. He seemed very uncomfortable while wearing these shoes. My son never has clothing/shoe sensory problems, but for some reason these shoes did it for him. Unfortunately, we no longer have them due to them being uncomfortable and causing red marks.
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Reviewed in the United States on October 26, 2024
★★★★★ 5
Best Toddler Shoes
These shoes are among the best we've tried! They're durable (survived a whole summer of activities), easy to clean, and simple to put on. Plus, they look great! They run true to size, are wide, and flexible for little feet. Highly recommended!
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Reviewed in the United States on November 13, 2024