SKU: 39119664639

Slugfest: Inside the Epic, 50-Year Battle Between Marvel and DC

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Slugfest: Inside the Epic, 50-Year Battle Between Marvel and DCThe first in depth, behind the scenes book treatment of the rivalry between the two comic book giants. THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY the Coke and Pepsi of superheroes and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century,

The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants.

THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans.

To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip. DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman -- DC had them all.

And then in 1961, an upstart company came out of nowhere to smack mighty DC in the chops. With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. Writer-editor Stan Lee, artists Jack Kirby, and the talented Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man.

Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became "Marvel or DC?"

Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before.

Binding Type: Hardcover
Publisher: Da Capo Press
Published: 10/03/2017
ISBN: 9780306825460
Pages: 304
Weight: 1.10lbs
Size: 9.10h x 6.10w x 1.30d

Review Citations: Kirkus Reviews 08/01/2017
Shelf Awareness 10/13/2017
Publishers Weekly 10/23/2017
Library Journal 11/01/2017
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SKU: 39119664639

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Heart0277
Waukegan, US
★★★★★ 5
These are great my dog loved it
Well, I can say one thing I have shepherd. Wolf hybrids, and they are very particular about the stuff they eat. I can give them raw meat, and if it's old, they don't want it, so they're pretty finicky, I hooked them up with these. And they didn't hesitate to go at them. So I wait, I fed half, and then waited a couple of days, they had no negative response to it. That I'm aware of and so I gave him the other one and split it between them, and they don't stop until they're gone. So they pretty much sold themselves for me. If mine My dogs will eat em.They must be okay worth the money in my book.Made my babies happy should get some for yours my dogs are like super chooers.Okay, they have jaws that break bone.So to try to say that these are not good for heavy chewers, I i can't agree with that.Although they won't last very long with heavy chewers, they do great.The dogs love them we only smell was the smell of the product.Kind of a food smell to it.And as soon as I opened the package, the dogs had me surrounded like the sue did old custard, and they weren't letting me go until I shared straight up the male's a hundred plus pounds.And he's eyeballing me like, i'm gonna be lunch.If I don't give him a share, it was funny as hell a great product i think one of the things is the peanut butter.That's in them.My dogs love their peanut butter now.These are almost a foot long each stick, and they're about an inch and a half in diameter.Now they would last for a pretty good time for a normal chew type.DogRottweiler's pit bull saint bernard's high bread.Shepherds, et cetera, anything with a two thousand pound byte is going to tear these things up and have a great time.Doing itThey won't last as long as the dainty chewers and the the comfort chewers, but they'll do the job
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Reviewed in the United States on September 13, 2025
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B. Just
Whiting, US
★★★★★ 5
best value I have found.
good bang for the buck.
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Reviewed in the United States on December 22, 2025
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B. B.
Louisville, US
★★★★★ 1
Not made for Golden Retrievers.
Nope. Did not last an hour with our Golden Retrievers. We bought these for Christmas hoping to entertain our 2 and 4 year old Goldens while cleaning their teeth. Within an hour they were destroyed.
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Reviewed in the United States on December 26, 2025
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Brenda Marcus
Dallas, US
★★★★★ 3
Dental health
Not a convenient place to place a treat. Then my dog picked not chewed much. Sturdy. Great for a hard chewer.
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Reviewed in the United States on September 8, 2025
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Derrick Paul
Louisville, US
★★★★★ 5
Formed to big dogs.
My dog is a heavy chewer her chewed this toy for 45 mins straight. Very pleased so far
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Reviewed in the United States on September 29, 2025

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