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Description
Apex Hides the HurtThis New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry. The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the
This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry.
The town of Winthrop has decided it needs a new name. The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all. What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
Binding Type: Paperback
Publisher: Anchor Books
Published: 01/09/2007
ISBN: 9781400031269
Pages: 212
Weight: 0.50lbs
Size: 7.90h x 5.10w x 0.60d
Review Citations: Entertainment Weekly 01/19/2007 pg. 85
New York Times 02/04/2007 pg. 24
Village Voice 04/29/2009 pg. 35
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