SKU: 37677222526

Quest for Alpha (Bloomberg)

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Description

Quest for Alpha (Bloomberg)The final word on passive vs. active investing The debate on active investing stock picking and market timing versus passive investing markets are highly efficient and almost impossible to outperform has raged for decades. Which side is right? In The Quest for Alpha: The Holy Grail of Investing, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses costs,

The final word on passive vs. active investing

The debate on active investing-stock picking and market timing-versus passive investing-markets are highly efficient and almost impossible to outperform-has raged for decades. Which side is right? In The Quest for Alpha: The Holy Grail of Investing, author Larry E. Swedroe puts an end to the debate, proving once and for all that active investing is likely to prove futile as the associated expenses-costs, fees, and time spent analyzing individual stocks and the overall market-are likely to exceed any benefits gained. The book

  • Presents research, data, and quotations that reveal it's extremely difficult to outperform the market
  • Explains why investors should focus on asset allocation, fund construction, costs, tax efficiency, and the building of a globally diversified portfolio that minimizes, if not eliminates, the taking of idiosyncratic, uncompensated risks
  • Other titles by Swedroe: The Only Guide to Alternative Investments You'll Ever Need and The Only Guide You'll Ever Need for the Right Financial Plan

Investors are on a never-ending search for a money manager who will deliver returns above the appropriate risk-adjusted benchmark, aka the "Holy Grail of Investing." The Quest for Alpha demonstrates that it's a loser's game-while it's possible to win, it's so unlikely that you shouldn't try.



Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/08/2011
ISBN: 9780470926543
Pages: 190
Weight: 0.73lbs
Size: 8.77h x 5.79w x 0.81d
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SKU: 37677222526

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Gabriel marin
Los Angeles, US
★★★★★ 5
Perfect for Lattes
Size: 20 Ounces
Good for steaming 8-10 oz of milk. The nifty tool is good for scooping out your puck.
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Reviewed in the United States on February 19, 2026
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JeffTryHard
Cuba, US
★★★★★ 5
Almost blew up my microwave
Size: 20 Ounces, Size: 20 Ounces
TL;DR "A hilarious microwave mistake turned into a great home cafe upgrade. This 20oz cup is straightforward to handle, looks incredibly professional, and holds a level of heat that will literally burn you if you aren't careful." . Bought this for homemade coffee brewing, just to spice things up. But as I go ahead to heat up my new shiny stainless steel milk frother cup in the microwave, whoopdy doo. Ya can’t put stainless in the microwave! Regardless, it’s still a straightforward frother cup to handle, making it a great dollar investment for upgrading my home cafe setup. . 1. Spotless Stainless Steel: Its sleek appearance made me feel professional in the hands of an amateur like moi. Great quality! 2. Temperature Retention: I accidentally burnt myself because it stayed so hot, but that is a major positive. Proving the insulation works perfectly and keeps the milk piping hot. 3. Size: The 20oz capacity is accurate, providing the perfect amount of space for frothing without any overflow.
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Reviewed in the United States on June 6, 2026
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Kayla
Fort Morgan, US
★★★★★ 5
Sturdy
Size: 20 Ounces
Great pitcher
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Reviewed in the United States on January 20, 2026
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Q Nguyen
New York, US
★★★★★ 4
Decent pitcher
Size: 11.8 Ounces
Smaller than expected. I frothed 5 oz of milk and it was almost a mess.
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Reviewed in the United States on October 16, 2025
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Vasilios Anastasiadis
Port Orchard, US
★★★★★ 5
Love
Size: 11.8 Ounces
Perfect size for making my Fredo cappuccino every morning. Throw it in the dishwasher look brand new everytime
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Reviewed in the United States on December 18, 2025

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