Marketing (Second Canadian Edition)by Berkowitz, Crane, Kerin, Hartley, Rudelius

Marketing (Second Canadian Edition)by Berkowitz, Crane, Kerin, Hartley, RudeliusHey there, friend! : wave: Welcome to Rebound Centre, where we're all about giving items a second chance and keeping them out of landfills. Our unique selection of Books items will amaze you, and the best part is, we offer competitive prices you won't find elsewhere! Item Details: Marketing (Second Canadian Edition)by Berkowitz, Crane, Kerin, Hartley, Rudelius "Marketing (Second Canadian Edition)" by Berkowitz, Crane, Kerin, Hartley, and Rudelius is a

Hey there, friend! :wave: Welcome to Rebound Centre, where we're all about giving items a second chance and keeping them out of landfills. Our unique selection of Books items will amaze you, and the best part is, we offer competitive prices you won't find elsewhere!

Item Details:

Marketing (Second Canadian Edition)by Berkowitz, Crane, Kerin, Hartley, Rudelius

"Marketing (Second Canadian Edition)" by Berkowitz, Crane, Kerin, Hartley, and Rudelius is a comprehensive textbook that explores the principles and practices of marketing in the Canadian context.

Condition: Used, Good Condition

Description:

This edition covers foundational concepts such as market research, consumer behavior, segmentation, and branding, while also addressing contemporary topics like digital marketing and sustainability.

The authors use a blend of real-world examples, case studies, and practical applications to help students understand the dynamic nature of marketing. Emphasizing the importance of a strategic approach, the book equips readers with the tools needed to navigate the complexities of marketing in today's competitive landscape.

Overall, this edition aims to provide a thorough understanding of marketing concepts while fostering critical thinking and problem-solving skills relevant to the Canadian market

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