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Description
Mark Blake - Pretend You're In A War: The Who and The SixtiesPete Townshend was once asked how he prepared himself for The Who's violent live performances. His answer? 'Pretend you're in a war.' For a band as prone to furious infighting as it was notorious for acts of 'auto destructive art' this could have served as a motto. Between 1964 and 1969 The Who released some of the most dramatic and confrontational music of the decade, including 'I Can't Explain', 'My Generation' and 'I Can See For Miles'. This was a
Pete Townshend was once asked how he prepared himself for The Who's violent live performances. His answer? 'Pretend you're in a war.' For a band as prone to furious infighting as it was notorious for acts of 'auto-destructive art' this could have served as a motto.Between 1964 and 1969 The Who released some of the most dramatic and confrontational music of the decade, including 'I Can't Explain', 'My Generation' and 'I Can See For Miles'. This was a body of work driven by bitter rivalry, black humour and dark childhood secrets, but it also held up a mirror to a society in transition. Now, acclaimed rock biographer Mark Blake goes in search of its inspiration to present a unique perspective on both The Who and the sixties.
From their breakthrough as Mod figureheads to the rise and fall of psychedelia, he reveals how The Who, in their explorations of sex, drugs, spirituality and class, refracted the growing turbulence of the time. He also lays bare the colourful but crucial role played by their managers, Kit Lambert and Chris Stamp. And - in the uneasy alliance between art-school experimentation and working-class ambition - he locates the motor of the Swinging Sixties.
As the decade closed, with The Who performing Tommy in front of 500,000 people at the Woodstock Festival, the 'rock opera' was born. In retrospect, it was the crowning achievement of a band who had already embraced pop art and the concept album; who had pioneered the power chord and the guitar smash; and who had embodied - more so than any of their peers - the guiding spirit of the age: war.
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4.6 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 5
Great soft pillow cases
Color: 03 - Navy, Size: Standard (20" X 26")
Pillow cases are beautiful and soft, great quality. I had to return them because standard were too small. I am going to order queen instead.
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Reviewed in the United States on June 9, 2026
★★★★★ 5
These Bamboo Pillowcases Made Me Realize I Sleep Hot
Color: 07 - Cream, Size: Queen (20" X 30"), Color: 07 - Cream, Size: Queen (20" X 30")
I bought these mostly because I kept hearing people talk about bamboo pillowcases and honestly thought it sounded a little overhyped, but I totally get it now. The first thing I noticed was how cool they felt compared to regular cotton. I tend to get warm when I sleep and flip my pillow a million times during the night looking for the cold side, and these actually stay noticeably cooler longer.
They also feel really soft without having that weird slippery texture some silky pillowcases have. My skin has been less irritated lately and my hair definitely looks less frizzy in the mornings. I have thick hair that tangles easily overnight, and these have helped more than I expected.
Another thing I appreciate is that they’ve washed well so far. I was worried they’d pill or lose softness after a wash cycle, but they still feel smooth and nice. They also just make the bed feel cleaner and more comfortable overall. One of those small upgrades that ends up making a bigger difference than you’d think.
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Soft and cooling
Color: 08 - Sage Green, Size: Queen (20" X 30")
These are great pillowcases. Very soft, comfortable, and they stay cool throughout the night. They fit perfectly and feel really nice against your skin.
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Reviewed in the United States on May 21, 2026
★★★★★ 4
Sheets are good. Greens don't match
Color: 08 - Sage Green, Size: King (20" X 36"), Color: 08 - Sage Green, Size: King (20" X 36")
I purchased the sage green sheets to go along with another Bedsure comforter, then purchased 2 more pillow cases (because i
I like a lot of pillows) and the greens don't exactly match. This doesn't REALLY bother me as I feel like its fine with a little "texture."
Sheets feel nice and light and I love the look of it in my room.
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Reviewed in the United States on March 3, 2026
★★★★★ 5
Good buy Pillowcases
Color: 08 - Sage Green, Size: King (20" X 36")
I bought these Bedsure king-size pillowcases from Amazon and overall I’m very happy with them. The first thing I noticed was how incredibly soft and smooth the fabric feels. They almost feel silky, which makes them very comfortable to sleep on. When you lay your head down, the material feels cool and gentle on the skin, which I really like.
I also appreciate the zipper closure. It keeps the pillow securely inside the case and makes everything look neat and tidy on the bed. The zipper is hidden well and doesn’t feel bulky or uncomfortable.
The only small downside is that the pillowcases are so smooth that the pillows can sometimes slide around or even slip off the bed a little. However, that’s really just because the material is so silky.
Overall, I would still recommend these pillowcases. They are soft, comfortable, and feel like a nice upgrade compared to regular pillowcases.
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Reviewed in the United States on March 8, 2026
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