SKU: 33306443241

Aligned (Full Colour Edition)

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Description

Aligned (Full Colour Edition)Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company? breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career.

Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company? breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product managers how to manage the crucial relationships that will help you make an impact and advance your career. You'll learn how to build trusting relationships with stakeholders, optimise your communication for different audiences, get buy-in for your ideas and road maps, and have stakeholders appreciate it when you say no.You'll learn how to:
Build and maintain trust with your stakeholders
Map your organisation and identify the real power players
Establish roles and build an extended team that works well together
Communicate in a way that speaks to the needs and goals of different stakeholders
Get buy-in on your ideas and roadmap
Make stakeholders appreciate and support you when you say "no"
Sustain buy-in over time
Manage difficult stakeholders and personalities
About the Author Bruce McCarthy, Founder of Product Culture, helps companies like EGYM, Kaleyra, Localytics, Nuance, and Source achieve their product visions through advising, coaching, and workshops. He is President Emeritus of the Boston Product Management Association and a head judge at the annual Harvard Business School New Venture Competition. Bruce co-wrote Product Road mapping Relaunched: How to Set Direction While Embracing Uncertainty.Melissa Appel has 20 years of experience in product management, UX research, and product design, spanning a variety of industries and company sizes. She is currently Associate Director of Product Management at Wayfair, leading product for end-to-end fulfillment center processes and technology. She led the Mentorship Committee of the Boston Product Management Association for two years and continues to volunteer.

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SKU: 33306443241

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4.4 ★★★★★
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J
Justine
Phoenix, US
★★★★★ 3
Good for my collection.
Format: Hardcover
This was another quick and entertaining read. This instalment wasn't as enjoyable as some of the other books but it was still good. I'm glad to have it in my collection.
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Reviewed in the United States on May 27, 2014
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Verified Purchase
Elaine li
Port Orchard, US
★★★★★ 5
VERY EFFICIENT MATERIAL
Format: Paperback
It's the most efficient material to prepare the test.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2020
T
ThereseHazzard
Massapequa, US
★★★★★ 5
All around helpful---worth the money!
Format: Paperback
This guide has been most helpful for all the folks I help prepare for the iTEP test! It gives insight into what each section of the test is looking for along with examples and great tips about actually TAKING the test. In the Writing and Speaking sections, it also gives sample scores and comments from the Master Grader which is very helpful too.
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Reviewed in the United States on August 9, 2019
T
Thomas J. Shandorf
Pawtucket, US
★★★★★ 5
Comprehensive, clear and coherent!
Format: Paperback
The iTEP Practice Guide combines a no-nonsense approach to the specific iTEP tests and at the same time offers exercises that task the student with what they need to know. Exercises not only serve the purpose of scoring well, but the overall approach is communicative competence. We use the text in our group and one-to-one classes with very positive--and lasting--results.
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Reviewed in the United States on July 23, 2019
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Verified Purchase
Sarah Sofía Ortiz Campos
New York, US
★★★★★ 1
No recomiendo
Format: Paperback
Muy malo, no vine completo, además se demoró mucho más de lo que decía al momento de comprarlo. Solo aplazaban la fecha de entrega sin consultar cómo afectaba al cliente. Yo tuve que presentar el examen sin el libro, porque no llegó en la fecha que decía al comprarlo y después se cambió 3 veces la fecha, casi cumpliendo el mes.
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Reviewed in the United States on December 30, 2025

recommand products