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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Concise
Format: Paperback
I recently discovered how little I know about my own faith. This book is the second in a series of Penguin books on the history of the church. The author does an excellent job of providing an overview of the social setting of the middle ages and how the papacy, the East-West schism and the religious orders developed during this time period. I recommend this book to anyone who wants to understand more about how we got to where we are.
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Reviewed in the United States on January 31, 2010
★★★★★ 3
Three Stars
Format: Paperback
a little hard to follow
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Reviewed in the United States on November 2, 2015
★★★★★ 5
Sad to say Christians killed "infidels" too
Format: Paperback
A real eye-opener! Christians were killing "infidels" in the middle ages and the infidels were other Christians, Jews and Muslims.
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Reviewed in the United States on February 10, 2016
★★★★★ 5
A great book about the middle ages
Format: Paperback
If I was ignorant as most Americans are who call themselves Christian and do not know anything about the middle ages and the development and Christianity I would read this as a good over view.
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Reviewed in the United States on November 1, 2009
★★★★★ 5
Love this beautiful serving plate!
Beautiful, meaningful, loving energy radiates from this practical serving plate. I bought it as a gift for my daughter for her bridal shower. Every time she and her husband use it, it sets a loving, kind and welcoming tone for each other, and all who share a meal with them!
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Reviewed in the United States on December 27, 2025