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Description
Convergence MarketingOffering a common language, better processes, and a set of practical tools, Convergence Marketing is a real world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct
Offering a common language, better processes, and a set of practical tools, Convergence Marketing is a real-world guide that successfully combines the best of brand and direct into something more powerful and effective than either can be on its own. Convergence marketing offers the kind of real-time accountability that positions marketing as a vital and effective component of leadership's overall business strategy. Convergence brings brand and direct together with respect to both disciplines, within the same silos. And it offers the necessary tools and processes that deliver better results. Our global market demands nothing less than this fully integrated approach. Convergence Marketing is the key to shifting marketing communications efforts from a cost-based to a profit-driven model and will have your CFO begging you to spend more money.Binding Type: Hardcover
Publisher: John Wiley & Sons
Published: 02/03/2009
ISBN: 9780470164938
Pages: 187
Weight: 0.70lbs
Size: 9.00h x 6.10w x 0.90d
Review Citations: Reference and Research Bk News 05/01/2009 pg. 121
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4.8 ★★★★★
Based on 12 reviews
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Product Reviews
★★★★★ 4
Expensive
Works well but so does TN Dickinson’s at a better price.
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Reviewed in the United States on October 30, 2025
★★★★★ 5
Good price
Great toner. Light weight and it has a good smell to it. Good price for the size.
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Reviewed in the United States on January 20, 2026
★★★★★ 5
Highly recommend for oily skin
The best for oily acne prone skin!! I have tried multiple face cleanses but nothing matches this! My face was broken out and in 2 days I could tell a huge difference. 5 days later my breakout is completely cleared up! Highly recommend using after you remove your makeup and then again the next day before reapplying your makeup! I will be buying again and again for sure
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Reviewed in the United States on February 22, 2026
★★★★★ 5
Effective
I normally do not have oily skin, however lately my forehead and nose have been super oily and it's driving me crazy! Maybe I overdid it with tons of new skincare I've been trying out. I recently got the Thayer's milky toner and I love it so so much, but I thought I should try this one instead because my face gets greasy halfway through the work day lately. I've been using this after washing my face before bed and when I wake up and I think it is working so well to reduce the oily skin. It's also this really unique jelly texture and feels cool and smooth on my skin
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Reviewed in the United States on January 14, 2026
★★★★★ 5
Clean product
This is a great value for the price you pay for the product. It’s easy to use. It does have a gel type consistency, That’s very easy to put on your face. It does not have any lingering smell or odor. And it does a nice job of helping to absorb extra oil on my face.
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Reviewed in the United States on January 19, 2026