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Description
The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the FutureToday, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high value market offerings. Defining an effective product vision requires deep discipline and multiple skills.
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience.
Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible.
Learn How To:
- Move from tactical to strategic designer, and gain a more influential leadership role
- Create strategy-led product visions the organization can rally around and deliver
- Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences
- Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing
- Influence and improve the long-term direction of your business to effect real-world positive change
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/02/2020
ISBN: 9780136654322
Pages: 288
Weight: 1.05lbs
Size: 9.10h x 7.20w x 0.60d
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Product Reviews
★★★★★ 5
Excellent book!
Format: Paperback
Needed for the times we are living in!
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Reviewed in the United States on May 28, 2026
★★★★★ 5
Excellent
Format: Paperback
A great book. It’s on the mark! You won’t be disappointed!
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Reviewed in the United States on January 12, 2026
★★★★★ 5
Decree its goodness!
Format: Paperback
A absolute must have. It has taught me so much. I also bought her second one.
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Reviewed in the United States on February 6, 2026
★★★★★ 5
A book of Hope
Format: Paperback
This book is life changing! I have bought 2 of them for myself and I continue to buy more as gifts. The declarations in this book draw you close to the truth and teach you to walk in truth. Very uplifting and encouraging. A book of Hope
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Reviewed in the United States on October 6, 2025
★★★★★ 5
Powerful Little Book
Format: Kindle
I enjoyed this book so much that I have the kindle version and the paperback. Sometimes its hard to pray or I don’t know how to pray but I can grab this book and chose the topic I need in that moment. If I am out an about then I pull it up on the kindle app on the phone or iPad. It can be used daily to start your day. Lady’s she even includes a decree/prayer for energy and to keep our hormones balanced!!! It’s the very first decree/prayer in the book. For the end of the day there are decrees on restful sleep and visions and dreams from God. You can start your day with this book and end your day with it. Anything that pops up during the day that overwhelms you then this book probably has the decree you need in that very moment.
I really enjoy that it is written in such a way that I am not praying alone but praying in agreement with others. Where two or more agree on anything it will be done (paraphrased Matt 18-19) I can almost hear Brenda praying these with me sometimes. There is something very comforting knowing that you are not praying these alone.
This book has also helped/encouraged me to start writing my own scripture base decrees.
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Reviewed in the United States on June 13, 2021