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"You Asked For It (Casino Royale)" 1955 FLEMING, IanFLEMING, Ian[128] pp. Popular Library19556 7 8" x 4 3 8"You Asked for It was simply the title given to the very first U. S. paperback version of Casino Royale, the book that introduced British super spy James Bond, Agent 007, to the world. The original hardcover edition was brought out in Great Britain back in 1953 by publisher Jonathan Cape. Two years later, though, when New York based American Popular Library arranged to release a cheaper, softcover
FLEMING, Ian[128] pp.
Popular Library
1955
6 7/8" x 4 3/8"
You Asked for It was simply the title given to the very first U.S. paperback version of Casino Royale, the book that introduced British super-spy James Bond, Agent 007, to the world.
The original hardcover edition was brought out in Great Britain back in 1953 by publisher Jonathan Cape. Two years later, though, when New York-based American Popular Library arranged to release a cheaper, softcover version in the States, the company’s marketing geniuses griped that the name Casino Royale wasn’t sufficiently saleable. (“Apparently, it was feared that American readers would not be able to pronounce ‘Royale,’” quips a piece at CommanderBond.net). They wanted something different, a replacement that was more in keeping with the tough-guy stories then flooding U.S. bookstores. “Fleming’s suggestions for a new title, The Double-O Agent and The Deadly Gamble, were disregarded, “in favor of You Asked The novel was subtitled ‘Casino Royale’ and made reference to secret agent 007 as ‘Jimmy Bond’ on the back cover” (left). Did the Popular Library honchos really believe 007 needed such a nickname to appeal to often folksier Yankee readers?*
CommanderBond.net calls the You Asked for It front “a wonderful piece of Bondamania. ... [I]ts illustrated cover features an alluring Vesper Lynd with a leering ‘Jimmy’ pouring a drink. The spine of the book reads, ‘She played a man’s game with a woman’s weapon.’ One would hardly recognize this book as an adventure of the suave sophisticated 007 of today. This remains a very scarce book, and one that is passionately sought after by Bond fans.
So who painted You Asked for It’s pulpish jacket? Well, there’s a mystery for you. According to novelist Bill Crider, who owns a copy of the paperback, “There’s absolutely no signature on that cover, nor is there any credit given to the artist on the inside.” Hoping for a more definitive answer, and because he’s been helpful to me before in solving this sort of puzzle, I dashed off an e-mail inquiry to Art Scott, the co-author of a comprehensive illustrated bibliography, The Paperback Covers of Robert McGinnis (2001), and a contributor to a forthcoming book from Donald M. Grant about McGinnis’ portraits of women. Alas, he couldn’t identify the artist here either. “[B]ut my best guess,” Scott wrote, “would be Ray Johnson, who did a lot of Pop [Library] covers in that era, and it looks like his style.” Johnson’s other works include the fronts of The World in the Evening, by Christopher Isherwood (1955); Mr. Trouble, by William Ard (1956); Love in Suburbia, by John Conway (1960); This Is My Night, by Richard Deming (1961); and Some Die Hard, by Nick Quarry (1961).
Fortunately, the rebranding of Fleming’s debut thriller was short-lived. Popular Library’s You Asked for It (released in April 1955) was the only edition to carry that title. Signet Books picked up the U.S. rights to the James Bond novels after 1960 and restored the Casino Royale name.
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★★★★★ 4
Floss leaves mouth super clean!
I’ve been really irritated by tooth paste co’s dental floss products either being too small/not lasting very long or too waxy/sticky, too minty so I searched for better dental floss and found it with BURST CHARCOAL FLOSS! The floss is black/coated by charcoal and has a smooth non sticky feel to it with a nice subtle mint flavor. Putting the bobbin in the refillable container (another plus reusing container) was slightly tricky because it doesn’t pop off easily and instructions were somewhat vague. After watching a Burst video on YouTube, you turn the container upside down & squeeze the edges w/ tabs & it pops off. The bobbin that came with the kit looks smaller than the pix, we’ll see how long it last. Actual flossing was great, the floss really flattens or expands as it’s pulled between teeth. The floss being black shows and cleans even more gunk from between teeth/gums leaving mouth fresh and super clean. It’s exactly what I was looking for, I highly recommend this product. Only drawback is the smallish size of initial bobbin, took one off star but that can be remedied by Burst co, should more ppl agree & comment. Happy flossing!
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Reviewed in the United States on April 26, 2021
★★★★★ 5
I love this case. It’s functional and very pretty.
I found out that the dental floss I’d been using for years is coated in PFAS and other forever chemicals, so I switched to brand that didn’t have any of that. The obvious upside is that I don’t have to worry about those chemicals anymore and get great expanding floss, but the floss comes in a paper case. That case is functional, but I floss and brush a few times a day so I knew that I wanted something that was more durable. I saw this case and fell in love when I saw it and after a couple months of using it, I’m still in love with it.
It’s easy to refill, durable and so pretty. Overall just frustration free. It adds a special touch to my flossing routine and elevates that experience for me. The floss that comes with it is great too. It was my first time using charcoal floss and I liked it.
I kind of wish they offered the case in a variety of colors as a standalone item, so I can chose my own floss (or a mix to try out the different flavors), but that’s not a big deal and for take away from anything.
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Reviewed in the United States on January 13, 2024
★★★★★ 5
A better floss
The wife loves this. It does remove more plaque than other floss. Its woven so it appears to grab more gunk and plaque. It is also thicker so it fits tighter between the teeth. Good product and worth the $. Would recommend.
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Reviewed in the United States on August 3, 2025
★★★★★ 3
Floss itself is great, dispensing unit is a pain
I like the floss, as it’s relatively thick and has a tacky feel that I assume helps remove material on the tooth.
But man, did they over engineer their floss dispenser. Have to simultaneously pinch two small recessed levers to pop open the case which is nigh impossible if you bite your nails. Then have to remove an inside cover, then thread floss, then carefully snap it all back. It’s so intricate that you have to download a PDF via QRG to understand it.
Compare to Dr Tungs floss where the dispenser is cardboard and you’re good to go after folding one flap.
Continued use will depend on whether my wife can use her nails to operate the dispenser unit to refill.
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Reviewed in the United States on May 25, 2024
★★★★★ 5
It’s gentle on my gums
My favorite have been using this for years. Highly recommend. The experience is amazing
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Reviewed in the United States on May 13, 2026