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Description
The Culture Code: An Ingenious Way to Understand Why People Around the World Buy and Live as They DoWhy are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee - one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Or al improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.Binding Type: Paperback
Publisher: Crown Business
Published: 07/17/2007
ISBN: 9780767920575
Pages: 213
Weight: 0.45lbs
Size: 8.10h x 5.50w x 0.80d
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4.0 ★★★★★
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★★★★★ 5
Well made
Color: Blue
It’s great, better than I expected. I love I love the color and the fit is perfect. Highly recommend!
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Reviewed in the United States on May 30, 2026
★★★★★ 4
Good buy
Color: Black
Sturdy and fits perfectly
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Sturdy iPad case
Color: Black
Great case. Sturdy and easy to install. Would purchase from this seller again.
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Reviewed in the United States on May 8, 2026
★★★★★ 5
Durable and Rugged
Color: Black
I've had it for a few weeks now. It was a replacement I bought after buying several vinyl type covers. This one is a good gauge of plastic and rubber. The rubber seems pretty strong and it protects the iPad well on the corners and back. The back is mostly covered except for the Apple logo in the center. In addition to protecting the corners and also protects the camera lens as the rubber after insulation is a little bit higher than the lens so when you put this down, it's not going to scratch the lens. It has a pen slot, which I like and plenty of room to grip the device if I'm carrying it from place a place or when I'm using it, I can grip the edge and not touch the screen. One of the things I would've liked included is a screen protector, but nothing covers the screen. I also miss the folio type cover because the screen will gather dust now. But, Apple screens are fairly durable so I'm not too worried about breaking it. It was easy to install. It came in as it came in a couple of pieces that you just pressed together. All the controls are obvious as they are under the rubber, but they look like keys. One more thing I might bring up is the charging port. It's easy to get to even though it's a little deep. On my iPad the touch sensor is on the on off button and it is a little harder to do than if I didn't have any case on it, but that is to be expected. It also has an easel that unfolds from the back if you want to sit it up, but I don't use it for watching anything since I have a real TV set. So far I like it and I'm glad I bought this as I don't think it's going to wear out as quickly from me handling it as the others did. The value was good as long as it lasts.
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Reviewed in the United States on April 28, 2026
★★★★★ 5
iPad case is great
Color: Black
Fits great. Like the stand feature on the back
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Reviewed in the United States on May 30, 2026