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Description
Zag: The #1 Strategy of High-Performance Brands"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough today companies need "radical differentiation" to create
"When everybody zigs, zag," says author Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of Neumeier's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough--today companies need "radical differentiation" to create lasting value for their shareholders and customers. In an entertaining 3-hour read you'll learn: - why me-too brands are doomed to fail- how to "read" customer feedback on new products and messages
- the 17 steps for designing "difference" into your brand
- how to turn your brand's "onliness" into a "trueline" to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to "stretch" your brand without breaking it
- how to succeed at all three stages of the competition cycle For a quick peek inside ZAG, go to www.zagbook.com.
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 09/01/2006
ISBN: 9780321426772
Pages: 178
Weight: 0.65lbs
Size: 7.90h x 5.30w x 0.50d
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★★★★★ 5
Best choice
This pee pad holder has been a lifesaver for indoor puppy training. The 24" x 24" size fits standard pads perfectly, and the non-slip silicone keeps everything in place. The raised, leak-proof edge gives great floor protection, while the four magnetic clips securely hold pads without tearing. It’s easy to clean, durable, and looks neat at home. A practical, well-designed tray that makes potty training cleaner, easier, and far less stressful. Highly recommended for apartment owners and busy pet parents.
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Reviewed in the United States on January 12, 2026
★★★★★ 5
Easy to use and clean
Great for holding potty pads! Also easy to clean and anti-slip:)
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Reviewed in the United States on January 19, 2026
★★★★★ 5
Great magnetic clips!
Great product! The magnetic clups are very strong.
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Reviewed in the United States on May 4, 2026
★★★★★ 3
My dog decided it was a toy & dragged it everywhere.
It probably would work great if my Maltipoo puppy couldn’t flip it around like a toy. Nice concept, just didn’t work for my dog.
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Reviewed in the United States on April 23, 2026
★★★★★ 5
Keep paper in place
Hold paper perfect
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Reviewed in the United States on April 19, 2026