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Description
The Do It Yourself Lobotomy: Open Your Mind to Greater Creative ThinkingAn Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180 degree Thinking(TM), 100 MPH Method,
An Adweek BookMaster the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.
Binding Type: Hardcover
Publisher: Wiley
Published: 03/20/2002
ISBN: 9780471417422
Pages: 262
Weight: 1.30lbs
Size: 9.10h x 6.10w x 1.00d
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★★★★★ 5
Value based ERM processes
Format: Kindle
I liked the read because it is an easy read and probably the only book one needs for ERM.
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Reviewed in the United States on December 12, 2020
★★★★★ 5
This is the book I recommend to all my clients who are interested in risk ...
Format: Hardcover
This is the book I recommend to all my clients who are interested in risk management. Sim Segal does a terrific job of providing a thorough, concise, readable, and actionable manual for understanding and implementing enterprise risk management.
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Reviewed in the United States on October 3, 2014
★★★★★ 5
Great for law students
Format: Paperback
Book arrived in great condition. Perfect for those attending law school.
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Reviewed in the United States on August 19, 2025
★★★★★ 5
Discusses all areas and needs
Format: Paperback
Very clear and concise. Great tool
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Reviewed in the United States on March 5, 2018
★★★★★ 5
Five Stars
Format: Paperback
Exactly what I expected
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Reviewed in the United States on August 4, 2016