SKU: 21100233545

The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit

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The Digital Business Start-Up Workbook: The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to ExitHow do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start up journey begins here. From the bestselling author of The Small Business Start up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy to implement strategies to make your online venture an ongoing success. With a

How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

- Assess whether your business idea will work online/digitally
- Choose the right business model for your proposition and avoid wasting time
- Assess demand, viability and uncover untapped needs and gaps in the market
- Build a usable, engaging website and mobile app
- Create a buzz using social networking
- Drive high quality traffic to your site and convert visitors into paying customers
- Use search engine optimization (SEO) and marketing (SEM) tools effectively
- Raise finance and protect your business
- Build and maintain a strong brand
- Recruit and retain a strong team
- Sell the business or find a suitable successor.


Reviews for the book:

"If you want advice on starting your own internet business, don't ask me, read this book instead. It is more up-to-date and costs far less than a good lunch." Nick Jenkins, Founder of Moonpig.com

"This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way." Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food)

"If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended "
Rowan Gormley, Founder and CEO of NakedWines.com

"Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business." Elizabeth Varley, Founder and CEO of TechHub



Binding Type: Paperback
Publisher: Capstone
Published: 05/07/2012
ISBN: 9780857082855
Pages: 310
Weight: 1.06lbs
Size: 9.19h x 6.37w x 0.66d
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SKU: 21100233545

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Carnegie, US
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Wouldn’t recommend these sandals.
I was really excited to try the Steve Madden Women's Wafer Heeled Sandals, but unfortunately, I’m disappointed with the quality. The sandals look great in photos, but when I received them, I noticed that the materials felt cheap and not as durable as I expected from a brand like Steve Madden. The straps are stiff, and they rubbed against my skin, causing discomfort after only a short amount of time. The fit also wasn’t great — they felt a bit tight, especially around the toes, which made them hard to wear for longer periods. While the heel height is cute, the overall construction doesn’t seem to provide enough support, which made walking in them less comfortable than I anticipated. For the price, I expected better quality and comfort. Unfortunately, I wouldn’t recommend these sandals.
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Reviewed in the United States on January 9, 2025
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Andi
Cuba, US
★★★★★ 5
Perfect black patent leather heel
Size: 6.5, Color: Black Patent
Definitely go up an entire size in these. I used to work at Steve Madden and can tell you with 100% confidence if you're ever buying one of their heels with a pointier toe, you need to go up an entire size or your foot is going to suffer. These are a perfect "high" stiletto, they're definitely not low and I wouldn't say they're a breeze to walk in unless you're used to heels. I will vouch for how comfortable they are though given the height and the shape - they're as comfortable as a heel like this could be for sure! If you have skinnier ankles, definitely recommend punching an extra hole in the strap.
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Reviewed in the United States on May 18, 2025
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Pamela
Massapequa, US
★★★★★ 4
toe strap is tewww tight
Size: 8, Color: Black
I love the look of these heels, they’re super classy, elegant, simple, and most importantly I chose these because of the small platform at the base of the heel for a less painful experience. The onlyyyyyy issue I have is that the toe strap is so close to the front and tight (as you can see)!! I got the correct size but wish I didn’t have to stretch them out (which is almost impossible because that leather is stiff). The shoe is not very bendable but I personally like it because the shoe is sturdy.
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Lexington, US
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Poor Quality for the Cost !!! Dissatisfied
Disappointed Durability. I love these heels they are very comfortable looks good with just about any color outfit . However, my heart ripped in pieces after 3 months with limited wear they began to lift and fall apart . I’m very dissatisfied with the cost & poor quality slippers I received. I wish I could actually returned it but couldn’t due to the 30 days return policy.
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Blair Bear
Fort Morgan, US
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Steve Madden must have
Size: 7.5, Color: Black
You can’t go wrong with any Steve Madden shoe to be honest. These are sexy yet sturdy. Nice thin versatile heel. Strap length is good for any size ankle really
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Reviewed in the United States on December 20, 2025

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