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Description
The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from ItHow companies turn value added into real profits The Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non financial arguments (product features and benefits). On this playing field, the
How companies turn value-added into real profitsThe Dollarization Discipline shows organizations and marketers how to effectively communicate the economic value created by their products and services. Too often, when companies compete using conventional sales and marketing approaches, they force customers to make financial decisions (how much to spend), based on non-financial arguments (product features and benefits). On this playing field, the company that can show true financial advantage in real dollars and cents wins every time. This book offers a step-by-step strategy for doing just that.
Every day, good companies suffer because they create value for customers but aren't able to keep their fair share. This is because most marketers can't fully explain the value customers get from their products, and the argument falls to the lowest common denominator-price. The solution is an approach to sales and marketing that goes beyond articulating features and benefits, but calculates the monetary value a customer receives from a product or service. This enables the seller to price the product as a true reflection of its value-and also let's the seller prove it to the customer
With real case studies and detailed, step-by-step guidance on effective dollarization, The Dollarization Discipline finally offers a practical, straightforward way for marketers and business leaders to prove the value of their "value-added."
Jeffrey J. Fox (Gilford, New Hampshire) is the founder and President of Fox & Company, Inc., a marketing consulting firm. Fox is also the author of the bestsellers How to Become a CEO, How to Become a Rainmaker, and How to Become a Great Boss. Richard C. Gregory (Farmington, Connecticut) is a Senior Consultant with Fox & Company.
Binding Type: Hardcover
Publisher: Wiley
Published: 09/03/2004
ISBN: 9780471659501
Pages: 262
Weight: 1.25lbs
Size: 9.10h x 6.30w x 1.00d
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Product Reviews
★★★★★ 5
Perfect for small senior dogs!
Size: Extra Small (Pack of 1), Color: Pink
So I actually bought this for my senior Bolonka. She has a neurological disorder that does not allow her to have hard bones or treats, plus I am trying to protect her teeth for as long as I can. This is a GREAT toy. I like to fill up the middle with yogurt or peanut butter and things she can lick instead of bite into. This is the PERFECT size for her. She likes to play with it even without a treat on the inside. She just carries it around the house , as its not heavy at all, and throws it around, it is too cute! It is not loud at all, the only noise that comes out is if shes got a ton of saliva and her teeth rub against it. I just pulled it off the packaging, washed it, and it was ready to go. It will last forever with my baby because she doesn't chew hard so I am unsure about the durability for bigger pups or dogs who are heavy chewers. I am so glad I got this for her and I would HIGHLY recommend it!
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Reviewed in the United States on February 13, 2026
★★★★★ 5
Good quality
Size: Small (Pack of 1), Color: Blue
Bought this as an upgrade for my dog's Kong that she got as a puppy and it's just as good as the smaller one. It works really goodBought this as an upgrade for my dog's Kong that she got as a puppy and it's just as good as the smaller one. It works really good
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Reviewed in the United States on June 3, 2026
★★★★★ 4
Good product misleading size.
Size: Small (Pack of 1), Color: Blue
Really disappointed about the size. It is way too small for my berniedoodle. He still likes it for play but I’m afraid he might swallow it. It’s very sturdy tho and is chew resistant. I guess I didn’t pay attention to the size. Looked big in the picture.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Must have item for dogs!!!
Size: Medium (Pack of 1), Color: Pink
The puppy kong is a must have item for every new puppy owner. Super cute!! They usually will last forever (unless you have a super chewer then you need the black one). Great value!! Keeps the puppy busy and entertained. Especially when frozen. Google and the Kong website have tons of recipes. I tend to stick with a little bit of kibble some mashed banana and peanut butter. Also, good options are jars or pouches of baby food just make sure you check the label to ensure there is nothing toxic to dogs in it. More options are kibble soaked in water or broth, pumpkin puree, green beans and carrots. I could go on forever. If you own a dog, a Kong is a must have! I always have two ready to go. And they are dishwasher safe!
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Reviewed in the United States on January 19, 2026
★★★★★ 5
Keeps her occupied!
Size: Extra Small (Pack of 1), Color: Pink
It works very well when sruffed with a healthy, soft treat. It keeps our little teething scamp busy for a while and stops her from chewing on household items including her humans!
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Reviewed in the United States on May 10, 2026