SKU: 17741860115

This Is Marketing: You Can't Be Seen Until You Learn to See

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Description

This Is Marketing: You Can't Be Seen Until You Learn to See#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to

#1 Wall Street Journal Bestseller

Instant New York Times Bestseller

A game-changing approach to marketing, sales, and advertising.

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.

Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.

No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.
* The art of positioning--deciding not only who it's for, but who it's not for.
* Why the best way to achieve your goals is to help others become who they want to be.
* Why the old approaches to advertising and branding no longer work.
* The surprising role of tension in any decision to buy (or not).
* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

Binding Type: Hardcover
Publisher: Portfolio
Published: 11/13/2018
ISBN: 9780525540830
Pages: 288
Weight: 0.70lbs
Size: 7.10h x 5.30w x 1.10d

Review Citations: Booklist 10/15/2018 pg. 6
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SKU: 17741860115

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Edy
Phoenix, US
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Best sink caddy
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Very sturdy well-made holds all my kitchen essentials looks great at my sink and now everything is organized. Would definitely recommend. My sister just ordered one for her kitchen.
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Fort Morgan, US
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Works Great
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This is very durable and easy to assemble. The water does drain nicely but i'd wash it every week or so. They come with small black plastic to put on the bottom so it does not slide around. Made of plastic so easy to clean. Organizes all of your sponges nicely. Looks great on the counter. Easy to move and adjust.
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Massapequa, US
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good quality
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sturdy and holds a lot of stuff. does not rust and fits perfectly on countertop!
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The sponge holder looks bigger in the picture, but it looks fine and I appreciate its functionality.
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I tried to give it 5 stars, it's compact, sturdy, and gets the job done.
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