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Description
Making Ads Pay: Timeless Tips for Successful CopywritingWhy does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side by side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six decade career at the top advertising firm of
Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side-by-side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions -- each tested with decades of experience -- that can be immediately applied to every medium and style of advertising.During his six-decade career at the top advertising firm of BBDO (Batten, Barton, Durstine & Osborn), author John Caples pioneered the techniques of effective copy-testing. All copywriters, from cub to chief, can benefit from his helpful suggestions. "This is a valuable textbook for every student of advertising and every writer of ads," declared the Christian Science Monitor, and Booklist pronounced it "of interest to anyone interested in what makes our business economy work."
Binding Type: Paperback
Publisher: Dover Publications
Published: 10/20/2011
ISBN: 9780486486017
Pages: 248
Weight: 0.55lbs
Size: 8.30h x 5.40w x 0.70d
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4.2 ★★★★★
Based on 6 reviews
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Product Reviews
★★★★★ 5
Super cute
Size: 7 Toddler, Color: Glitter Clear/Pink
Looks cute and smells good.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 4, 2026
★★★★★ 5
Love these shoes!
Size: 9 Little Kid, Color: Rose Glitter W/Strap
My daughter loves these shoes! So comfy & easy to put on! They are even cuter in person!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 25, 2025
★★★★★ 5
Run small size up
Size: 10 Little Kid, Color: Rose Glitter W/Strap
Mini Melissa’s are my go to flats for my toddler they are so cute and flexible perfectly comfortable for her little feet.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 26, 2025
★★★★★ 1
Used shoes
Size: 10 Little Kid, Color: Glitter Clear W/Strap, Size: 10 Little Kid, Color: Glitter Clear W/Strap
If I could give this zero stars, I absolutely would. I ordered these shoes expecting them to be brand new since I paid full price and never selected any “used” option. What I received instead were clearly heavily worn shoes there were visible signs of use that you simply wouldn’t expect from a new product.
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Reviewed in the United States on March 25, 2026
★★★★★ 5
Pricey but worth it
To say my daughter loves shoes would be an understatement and whenever you throw in a fun color and glitter to the mix, it only exponentially increases the love and excitement every time she puts on these shoes! The quality of the shoes are outstanding, they provide support in the right places and so far have been surprisingly durable (for a toddler that’s saying something)! This is the second pair of this shoe that I’ve purchased, the first was a pair of the clear glitter style. They are very cute shoes and the color matched the pictured on the website very well, which was great since I was trying to complete a “Princess Anna” look with a previously purchased dress. Note: I do suggest to size up one size, because in my experience they run a little small.
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Reviewed in the United States on August 2, 2024
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