SKU: 1634807703

Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game

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Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the GameTorie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer viable. Or put another way, "You can put lipstick on a pig, but it's still a pig." Distilling her twenty-five years of experience and wisdom into eight concise rules, Clarke counsels that politicians and executives need to tell the truth early, often, and in plain language. Clarke's experience is incomparable: She was the Pentagon's communications chief during the early years of George W. Bush's presidency and, prior to that, a high-ranking adviser to the first President Bush and to Senator John McCain. She illustrates her lessons with riveting behind-the-scenes accounts of some of our country's crucial moments over the last two decades -- for instance, as Assistant Secretary of Defense for Public Affairs under Defense Secretary Donald Rumsfeld, she was at the Pentagon on September 11, 2001, and she recounts her experience that day as Rumsfeld's office strove to inform, instruct, and reassure the public. Clarke shows that a policy of transparency not only protects you, but that you even stand to gain from it -- because once you figure out that you can't put lipstick on a pig, you've actually learned something far more powerful: not to create a pig in the first place. Her lessons for getting your message out include: * Tell your own story -- especially if it's bad news -- on your own terms, before someone else tells it on theirs. It will allow you to survive controversy and will also enhance your reputation. * It's about one thing. Be ready and able to explain yourself to the proverbial man on the street in a clear, simple sentence or two. * Admit your mistakes, because the truth will out. Entertaining, approachable, and full of crucial insight and practical guidance, Lipstick on a Pig will be indispensable for business leaders, public figures, and anyone working in media relations. With humor and savvy, Clarke's vision offers truly new opportunities for communications in the Information Age.

Binding Type: Paperback
Publisher: Free Press
Published: 07/01/2008
ISBN: 9780743271172
Pages: 254
Weight: 0.89lbs
Size: 9.02h x 5.98w x 0.61d
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SKU: 1634807703

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Maureen Douglas
Bozeman, US
★★★★★ 5
Great quality, Nice size very detailed Adorable
Color: Bunny
I love these so much. Great size. I decided to make them part of my livingroom year round decor. I loved this so much I bought the set of them. Worth the extra money. Adorable. Eye catcher. The detail is amazing.
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Reviewed in the United States on February 3, 2026
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StarZ
Phoenix, US
★★★★★ 3
Sweet woodland characters attracted me. The cardinal is painted too dark around its eyes.
Color: Cardinal
I gave this adorable ornament to a friend who loved it. However, I feel the eyes became rather "lost" in the "too dark" painting around its already dark eyes. It looked far better in the advertisement, imo. These figures are sweet as a set but the 3D ones are also pretty heavy in weight.
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Reviewed in the United States on January 11, 2026
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greatbooks
New York, US
★★★★★ 5
3-4” 3D ornament
Color: Bunny
This review is for the actual 3D ornament. It was a good size (3-4”) and nicely made. Beware the cheap, knockoff flat ones. I had to comb through all the offerings carefully to make sure I was getting the real thing in the size I wanted.
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Reviewed in the United States on January 5, 2026
J
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Jay Weinmann
Pawtucket, US
★★★★★ 1
overly expensive Chinese junk.
Color: Hedgehog
there people should be sued for false advertising, they are nothing like the picture, nothing more than machine molded plastic not ar all as advertised.
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Reviewed in the United States on December 29, 2025
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JessRiding
Boise, US
★★★★★ 5
Great gift
Color: Squirrel
Very sweet ornament.
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Reviewed in the United States on February 14, 2026

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