SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Description

Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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4.8 ★★★★★
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Verified Purchase
Beverly B Gutshall
Lowell, US
★★★★★ 5
Tough toy
Color: Orange
This toy has a name in our house.its very tough takes on alot of tug of war but sometimes the seams tear so I have to keep one on hand at all times.tougher than other toys I have purchased
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 28, 2026
N
Verified Purchase
Nancy Tasker
Cuba, US
★★★★★ 1
Not for aggressive chewers!!!
Color: Auburn, Color: Auburn
Advertised for aggressive chewer and less than a half a day with him playing and its destroyed. I had to take away from him and cut off ears, nose and tail. Hes only a chihuahua puppy. Definitely not as advertised
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 8, 2026
D
Verified Purchase
Darryl reiler
Omaha, US
★★★★★ 5
Not For Medium to large dogs!
Color: Navy Blue, Color: Navy Blue
You should know that if you have a medium sized dog this toy is not for you, Although it is listed as indestructible, the toy did not last one day. The ears were torn off before the first day and stuffing was ripped out of it before the second day! However, he really loves the toy but it's not indestructible. All in all though the product should be recommended for small dogs but still I realize that I'll probably be buying another one in the next 3 to 5 days.
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Reviewed in the United States on June 16, 2025
C
Verified Purchase
Courtney
Waukegan, US
★★★★★ 1
Not worth it, not indestructible
Color: Auburn, Color: Auburn
I'm giving no stars, thought this toy would last longer than 10 mins with my dog. Guess not, it says indestructible in the details but as you can tell that's a total lie. Not worth the money at all.
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Reviewed in the United States on May 25, 2026
A
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Amazon Customer
Phoenix, US
★★★★★ 2
Not indestructible.
Color: Auburn
Our little 14 pound pomski loved this when I brought it home, but this is no indestructible. He has ripped the ropes apart.
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Reviewed in the United States on April 19, 2026

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