SKU: 15305483205

Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy

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Integrity Selling for the 21st Century: How to Sell the Way People Want to Buy"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." Ron Willingham If you've tried manipulative, self focused selling

"I have observed several hundred salespeople who were taught to use deceptive practices like 'bait and switch' and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher." -- Ron Willingham

If you've tried manipulative, self-focused selling techniques that demean you and your customer, if you've ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs -- and believing that you can meet those needs -- will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales.

Since the publication of Ron Willingham's enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today's business climate -- when the need for integrity is greater than ever before.

Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you've established your own goals and personality traits, you'll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship.

Drawing upon Willingham's years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Binding Type: Hardcover
Publisher: Currency
Published: 06/17/2003
ISBN: 9780385509565
Pages: 240
Weight: 0.98lbs
Size: 9.46h x 6.40w x 0.80d
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SKU: 15305483205

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dvh1919
Waukegan, US
★★★★★ 5
Perfect!
Color: 2 Layer-Beige-PU Leather
Great size and quality - able to fit a bunch of my jewelry for travel and help it not get tangled! love this!
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Reviewed in the United States on March 26, 2026
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jjb
Louisville, US
★★★★★ 5
Great Value For The Money
Color: White
I needed something to present my daughter's upcoming 18th birthday gift in. It's a charm bracelet and a bunch of individual meaningful charms. None of them come in gift boxes, and I want something to present them all together in. Failing to find a gift box to fit the bill, I thought that this cute jewelry box would be a nice alternative. I am pleasantly surprised at what I received for the price. I expected a flimsy cardboard-ish box, and this is not that. It's not heirloom quality, but it is a nice sturdy box, well put together, and the interior tray and dividers are thick. Interior fabric is nicely soft and velvety. The box is larger than I expected, it will hold a good amount of jewelry, and it's pretty and of much better quality than I anticipated. Will certainly make a very nice presentation for my daughter's gift, and she'll be able to use it for many years, I'm sure.
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Reviewed in the United States on December 5, 2025
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d5oliver
Bozeman, US
★★★★★ 5
Very nice Jewelry Box
Color: Jelly Pink
It was definitely worth the price I paid... it is able to hold a large variety of my Jewelry. It's very cute.
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Reviewed in the United States on May 18, 2026
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patricia
Grantham, US
★★★★★ 5
Not your average jewelry box....
Color: Sage Green
A lovely simple yet elegant jewelry box - nicely made with a practical design. It has substantial weight and opens and closes nicely. This sage green color is muted with a matte finish making it soft in appearance. The gold closure adds just the right amount of interest. I placed a beautiful pendant inside as a surprise and together, these made the perfect gift for a 40th birthday. Would buy again!
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Reviewed in the United States on May 18, 2026
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MamaSparkleNerd
Boise, US
★★★★★ 5
Excellent jewelry box
Color: Black
Perfect! Just what I wanted for my side table. Sturdy, organized and looks sleek. 10/10
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Reviewed in the United States on May 8, 2026

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