SKU: 14640213137

Citizen Eco-Drive BM6978-77A Men's Watch

Sale price$537.75 Regular price$597.50
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Ships within 48 hours · Estimated delivery Aug 8 - Aug 13

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Description

Citizen Eco-Drive BM6978-77A Men's WatchThe Citizen BM6978 77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold tone stainless steel case and matching multi link bracelet, offering a warm and cohesive luxury look. The silver white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold tone hands and hour markers for a sophisticated and

The Citizen BM6978-77A is a bright and elegant timepiece that exemplifies the refined minimalist aesthetic of the Slim Dress collection. This model features a 40 mm rose gold-tone stainless steel case and matching multi-link bracelet, offering a warm and cohesive luxury look. The silver-white dial with a subtle sunray finish creates a soft, radiant appearance, perfectly complementing the rose gold-tone hands and hour markers for a sophisticated and highly legible design. Protected by a scratch-resistant sapphire crystal, the BM6978-77A is designed for lasting clarity and daily durability. It is powered by Citizen’s signature Eco-Drive technology, which ensures the watch is continuously charged by light, eliminating the need for periodic battery changes. With its remarkably thin 8.5 mm profile, the watch sits elegantly low on the wrist, making it a perfect match for formal business attire and tailored dress shirts. This model is an ideal choice for the man who prefers a lighter, more classic color palette without compromising on the prestige of a rose gold finish.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 14640213137

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4.9 ★★★★★
Based on 20 reviews
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Verified Purchase
Ron
Dallas, US
★★★★★ 5
Well-made shirt.
Color: Light Grey, Size: Small
Material doesn’t feel light or flimsy. Very soft and fits well. Not too loose or too tight. Plan to purchase another one down the road.
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Reviewed in the United States on May 9, 2026
R
Verified Purchase
Rose
Louisville, US
★★★★★ 5
Fit and color are spot on
Love the shirt and the material is great! It washes and iron well. The fit was perfect on my husband and he really liked it as well. We will definitely be ordering more colors. We got the blue color and it is just as pictured. Love the strip also it really adds to the look.
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Reviewed in the United States on March 29, 2026
C
Verified Purchase
CP
Whiting, US
★★★★★ 3
Shirt Without Buttons
Color: Navy Blue, Size: 3X-Large
I bought about seven of these shirts. They are soft and very comfortable to wear. However, it appears to be a major quality control issue with these shirts, regardless of the color. The buttons keep falling off the shirt on their own. Even when I wash them in the washing machine, on delicate. And the most frustrating thing about the whole ordeal, I have no extra buttons to replace those that fell off. I have shirts that I have had for years, and the buttons are still on the shirts. What's more, they each have extra buttons, one small and one regular size. I guess since the shirt is made in China, they make money by using low quality thread and not putting any replacement buttons. You be the judge, to buy or not to buy, if you can deal with the buttons coming off and nothing to replace them with. The choice is yours.
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Reviewed in the United States on February 15, 2026
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Verified Purchase
SiSi
Louisville, US
★★★★★ 5
Very nice fit.
Color: Navy, Size: X-Large, Color: Navy, Size: X-Large
This really looked good on my fiancé, who is 6'1 and has a long torso and broad chest and shoulders. It was looser in the midsection. I got him an XL.
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Reviewed in the United States on June 6, 2026
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Verified Purchase
mason
Pawtucket, US
★★★★★ 5
Great shirt
Color: Light Blue, Size: Large
Fit well, so easy to steam. Wrinkles quickly went away!
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Reviewed in the United States on May 30, 2026

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