SKU: 14496370965

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New GrowthBlue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3. 6 million copy global bestseller by world renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process.

With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Binding Type: Hardcover
Publisher: Hachette Books
Published: 09/26/2017
ISBN: 9780316314046
Pages: 336
Weight: 1.20lbs
Size: 9.10h x 6.10w x 1.20d

Review Citations: Publishers Weekly 06/19/2017
Library Journal 09/01/2017 pg. 128
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SKU: 14496370965

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Karen Worley
Bozeman, US
★★★★★ 5
Dog approved!
My dogs love this. This is the 3rd time I have bought them. They are entertained for hours and keeping their teeth strong. They pay me no attention when they have this toy. 😂
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Reviewed in the United States on March 1, 2026
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CPickens
Pawtucket, US
★★★★★ 5
Extra Small Perfect for my Toy Dogs
My toy dogs love this so much that I ordered a second one.
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Reviewed in the United States on March 22, 2026
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aj
Fort Morgan, US
★★★★★ 5
Our Dog Loves This One
We got our dog two nylabones and this benebone and he really prefers this one. Like the nylabones he barely even looked at, but he loves this one so much it's starting to splinter off a little. Apparently it can just be sanded down again but I'll probably end up getting more of these so that we can switch them out. I noticed that the shape also helps him be able to handle it with his paws.
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Reviewed in the United States on May 24, 2026
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Ayla D
Cuba, US
★★★★★ 5
Initially showed little interest, then decided she loved it
The product itself looks great and is clearly very well made but my dog had zero interest initially in this which I find odd because many other similar toys she has attacked. Update —- several weeks later all of a sudden my dog decided she liked this and started chewing on it and has been her favorite - go figure Update 2 — it’s become her favorite chew and she’s obsessed with it! My older dog started chewing on it, and it broke one of her old teeth!
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Reviewed in the United States on February 27, 2026
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Reggie/mixerjockey
Natrona Heights, US
★★★★★ 3
Chew toy
We have 8 pound 5 month pup she can chew up and end in about a week nylon should be a bit harder.
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Reviewed in the United States on May 24, 2026

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