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Description
Customer Winback: How to Recapture Lost Customers--And Keep Them LoyalMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step by step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or service based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.Binding Type: Paperback
Publisher: Jossey-Bass
Published: 03/01/2001
ISBN: 9780787946678
Pages: 336
Weight: 1.12lbs
Size: 9.05h x 6.08w x 0.82d
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4.7 ★★★★★
Based on 12 reviews
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Product Reviews
★★★★★ 5
Good product
Color: Purple, Size: 3.72 fl oz
Very good. Gave off a good purple shimmer but not too chunky. Definitely would our have again. Got for a Halloween trick or treat to go with my Ariel costume and it was perfect. Not sticky or anything. Sprays just like a perfume and dries quickly. Does transfer but still a very good product. Not a strong smell either. Definitely worth the amount of money. Does wash off very easily as well.
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Reviewed in the United States on October 22, 2024
★★★★★ 4
Good glitter, Pump problems
Color: White, Size: 3.72 fl oz
Worked fine for me, but other people I know who all bought it for a color guard show had the pump get clogged and couldn’t spray it anymore
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Reviewed in the United States on May 22, 2025
★★★★★ 5
Worth buying!!
Color: White, Size: 3.72 fl oz
Does have alot of glitter and stays on. Love ❤️ it!!
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Reviewed in the United States on May 10, 2026
★★★★★ 5
Light mist glitter
Color: White, Size: 3.72 fl oz
Love this so much!
Its a light mist with a perfect glitter glow that washes off easily and doesn't get all over the place when applying!
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Reviewed in the United States on April 21, 2026
★★★★★ 2
Sprayer broke second use
Color: White, Size: 3.72 fl oz
Beautiful but the sprayer stopped working after second application. No matter what I do to try to fix, it won’t. So now I can’t use it.
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Reviewed in the United States on April 19, 2026