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Description
Customer Winback: How to Recapture Lost Customers--And Keep Them LoyalMost firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step by step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product or service based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.Binding Type: Paperback
Publisher: Jossey-Bass
Published: 03/01/2001
ISBN: 9780787946678
Pages: 336
Weight: 1.12lbs
Size: 9.05h x 6.08w x 0.82d
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Beautiful wood!
Color: Brown
These are very attractive wood and make a very nice presentation.
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Reviewed in the United States on January 19, 2026
★★★★★ 5
Shelf
Color: Black
Love these shelves so much I got them twice! Easy to install and helps with storage of any kind( nothing too heavy however)
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Reviewed in the United States on January 29, 2026
★★★★★ 5
Nice display shelves
Color: Black
These shelves are really easy to install unless you just don’t have any kind of skill at all with putting it where you want it and making sure it’s level and marking you anchor points. Shelves themselves look good and are really sturdy for small display items. Not much work at all to put together.
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Reviewed in the United States on March 26, 2023
★★★★★ 4
Not squared shelves
Color: Rustic Wood
I thought these shelves would be squared but they are actually rounded at the corner making them a but awkward to hang especially if your walls aren't perfectly squared. They look pretty once hung but they are quite hard to hang if you go by the instructions. I would not buy these again.
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Reviewed in the United States on March 12, 2024
★★★★★ 5
G
Color: Grey
Good
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Reviewed in the United States on May 19, 2026