SKU: 33893031610

Parachute : Subversive Design and Street Fashion

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Description

Parachute : Subversive Design and Street FashionA chronicle of the pioneering and subversive brand Parachute and its influence on the evolution of fashion in the 1980s and beyond. From its beginnings inspired by New Wave subculture to its position as an international fashion sensation, the Parachute brand from Montreal was recognized for its visionary, bold apparel and innovative concept stores. Avant garde in attitude and design, Parachute brought together high and low, the establishment and the

A chronicle of the pioneering and subversive brand Parachute and its influence on the evolution of fashion in the 1980s and beyond. From its beginnings inspired by New Wave subculture to its position as an international fashion sensation, the Parachute brand from Montreal was recognized for its visionary, bold apparel and innovative concept stores. Avant-garde in attitude and design, Parachute brought together high and low, the establishment and the underground. The clothing was defined by androgynous looks, oversized silhouettes, elevated essentials, and graphic references to past and future, from exaggerated trench coats to "space samurai kimonos." Together with a considered retail presence, which combined an industrial aesthetic in the stores with exuberant photography campaigns, the brand created a vision for street fashion that is keenly relevant today. Walker explores the history of the brand through hundreds of images, many never published, including personal photography from the founders of the label alongside striking editorial and campaign imagery. A go-to label for stars like Madonna, Peter Gabriel, and David Bowie, Parachute both encapsulated the exuberance of the 1980s and signaled the future in clothing and retail. Uniquely designed with ephemera layered over photographs as if in the founders' own scrapbooks, this is a definitive insight into a highly influential cult 1980s brand, and a key reference for fashion historians and designers alike. The text for this book is in both English and French.

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SKU: 33893031610

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Rebecca Anzaldua
Whiting, US
★★★★★ 5
The size
Size: Pack of 40
The pig ears are huge . Both my dogs can’t finish it in a day. It keep them busy.
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Reviewed in the United States on May 25, 2026
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Adam P
Dallas, US
★★★★★ 4
Worth It
Size: Pack of 5
These are my go to Pig Ears for my Boxer. They are good size and my pup loves em.
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Reviewed in the United States on November 24, 2025
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Sandy
Lowell, US
★★★★★ 5
Two happy dogs!!
Size: Pack of 5
We have two German Shepards, they loved the ears. I do not give raw hide to the girls, so this is a great treat for them.
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Reviewed in the United States on April 14, 2026
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Brittney Prior
Lake Worth, US
★★★★★ 5
Best Natural dog chews
Size: Pack of 40
My dogs love these pig ears!!
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Reviewed in the United States on March 31, 2026
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Casa De Oro
Pawtucket, US
★★★★★ 5
2 thumbs up
Flavor Name: Chicken
We tried all the "chips" and the chicken is my dogs favorite! Love the simple ingredients. Great crunchy snack!
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Reviewed in the United States on May 17, 2026

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