Pay in installments of $13.25 with
,
and
Shipping Estimate
USA
- USA
- CAN
- USA
- CAN
Ships within 48 hours · Estimated delivery Aug 23 - Aug 28
Promo Codes Available:
For Your Every Summer RSVP, with Code: SUMMER15
Description
Consumer BehaviourThis highly practical and engaging textbook balances cutting edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles for example, explaining how WWF is using behavioural science to help humanity's fight against climate
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset. The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers:PowerPoint presentationsInstructor's manualBank of case studiesLearning activitiesExamination questions
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy