SKU: 95148433033

Marketing Fundamentals & Principles

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Description

Marketing Fundamentals & PrinciplesCOURSE OVERVIEW: Welcome to the Marketing Fundamentals & Principles course, where we will embark on a journey through the evolution, key concepts, and strategies of marketing that are crucial for business success in today's dynamic marketplace. Throughout this course, we will delve into various aspects of marketing, from its historical roots to modern day digital strategies, ethical considerations, and performance measurement metrics. To start, we

COURSE OVERVIEW:

Welcome to the Marketing Fundamentals & Principles course, where we will embark on a journey through the evolution, key concepts, and strategies of marketing that are crucial for business success in today's dynamic marketplace. Throughout this course, we will delve into various aspects of marketing, from its historical roots to modern-day digital strategies, ethical considerations, and performance measurement metrics.

To start, we will explore the evolution and history of marketing, tracing its origins from simple trade to sophisticated marketing practices in the digital age. You will gain insights into the importance of marketing in business, understanding how effective marketing strategies can drive brand awareness, customer acquisition, and revenue growth.

Key concepts and terminology in marketing will be covered, providing you with a foundational understanding of terms such as target market, positioning, branding, market segmentation, and the marketing mix. We will discuss different marketing concepts and philosophies, including production orientation, product orientation, sales orientation, and societal marketing orientation.

Market segmentation and targeting are essential strategies in marketing, and we will delve into techniques for identifying and segmenting target markets based on demographic, psychographic, behavioural, and geographic factors. You will learn how to tailor marketing efforts to specific customer segments for maximum impact.

The marketing mix, often referred to as the 4 Ps of Marketing (Product, Price, Place, Promotion), will be thoroughly explored, including product development, pricing strategies, distribution channels, and promotional tactics. We will also discuss consumer behaviour and decision-making processes, understanding how consumers make purchasing decisions and the factors that influence their choices.

Market research and analysis play a crucial role in developing effective marketing strategies, and we will cover techniques for conducting market research, analysing data, and using insights to inform marketing decisions. You will learn about branding and positioning strategies, product development and innovation, pricing strategies and tactics, distribution channels, logistics, and promotional strategies and campaigns.

In today's digital age, digital marketing and online presence are essential components of any marketing strategy. We will explore digital marketing channels, social media marketing strategies, and the importance of maintaining a strong online presence to reach and engage modern consumers.

Ethical considerations and regulations in marketing will also be discussed, highlighting the importance of ethical marketing practices, consumer privacy, data protection, and compliance with marketing regulations and standards.

Finally, we will delve into marketing metrics and performance measurement, understanding how to track and evaluate the success of marketing campaigns, initiatives, and overall marketing efforts.

By the end of this course, you will have a solid understanding of marketing fundamentals and principles, equipping you with the knowledge and skills to develop effective marketing strategies, engage customers, drive business growth, and navigate the complex landscape of modern marketing practices.

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LEARNING OUTCOMES:

By the end of this course, you will be able to understand the following topics:

·       Evolution and history of marketing

·       Importance of marketing in business

·       Key concepts and terminology in marketing

·       Marketing Concepts and Philosophy

·       Market Segmentation and Targeting

·       Marketing Mix (4 Ps of Marketing)

·       Consumer Behaviour and Decision-Making

·       Market Research and Analysis

·       Branding and Positioning Strategies

·       Product Development and Innovation

·       Pricing Strategies and Tactics

·       Distribution Channels and Logistics

·       Promotional Strategies and Campaigns

·       Digital Marketing and Online Presence

·       Social Media Marketing

·       Marketing Ethics and Regulations

·       Marketing Metrics and Performance Measurement

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 95148433033

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KAB
Draper, US
★★★★★ 5
Great Read!!! Great story!!!
Format: Kindle
The series is long, but Ms. Wolfhart does a fantastic job of weaving this tale while bringing so much to the characters. Surprises and plot twists along the way to keep you intrigued. There is some graphic sex, but is no way the focal point. Grammar was excellent (a rare find with a lot of self publishers) with only a few noted errors. I rarely give 4 stars, let alone 5.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 30, 2021
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Elisa
Boise, US
★★★★★ 3
Sadly, DNF
Format: Kindle
I read this thru KU. I LOVED the synopsis. And then I began reading... and it was a DNF at 68% after picking it up and putting it down several times because I really loved the main female character. *****SPOILERS***** Pros: The world is unique, intriguing and fun. The primary female character is bad-a** but not a b*tech or a mary sue. The primary female has depth. I really want to know what happens to her even tho it's been weeks and I don't remember her name. The villains to the point I read are pretty good -- an ever present threat of mysterious and possibly many culprits. Cons: Way, way too many points of view. I stopped counting at 7. It's the prime reason why I don't care about most of the characters or remember their names even when I like them. There's just too many points of view so almost none of the characters have enough book space for the author to properly develop them. This literally killed the book for me. Actually it killed my desire to read. For weeks. The main male is more villain than hero. He agreed to marry the main female then locks her up & eschews her for her sister, all while bad mouthing her as unfit to rule when he never spent any time with her getting to know her. He is actually unfit to rule as he is blind to the woes of his own kingdom and starts off a peace mission to secure a ceasefire through marriage by murdering an inn full of people in her country for no real reason. Plus, he constantly makes promises he does not keep. And it's gross of him to pine for the sister behind the main female's back. ***** As much as I really wanted to see what happened to the main female character, it wasn't enough for me to keep trying to slog thru this book. There was a lot of potential here that just fell short. Hence, 3 stars.
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Reviewed in the United States on June 19, 2021
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MaryBeth K
New York, US
★★★★★ 5
Fae Courts with High Intrigue
Format: Kindle
This book is one that just builds and builds and then surprises you to no end. You may think you know the villains and then you are jolted in another direction. Princess Reyna is a real gem, strong of character, a fierce fighter, and loyal to her family and kingdom. Just when you think she and Lorcan, well you know, the plot is flipped. Can't wait to see where this goes in book two.
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Reviewed in the United States on July 7, 2023
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Kindle Customer Maureen
Natrona Heights, US
★★★★★ 4
Slow, sorry but good
Format: Kindle
This was a slow moving book. Lots of character pov chapters, lots of superfluous descriptions and endless courtly appearances stalled this book to start. Once you get into the heart of the story, it takes off. Before you know it the book is done. My favorite character is Reyna. She is so strong. She is true to herself. She gets into a lot of trouble with her headstrong ways but it's entertaining. I have high hopes for Lorcan. He is honorable to a fault. Thane had turned out to be better than I thought but i still don't like him. Eislin is useless. Great plot twists at the end. I'm looking forward too book 2.
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Reviewed in the United States on June 6, 2020
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Faifre6
Los Angeles, US
★★★★★ 5
Very detailed! Beautiful world building! Strong Heroine!
Format: Kindle
Starts off a little slow and confusing with different POV’s, but starts to all come together towards the middle to make an elaborate plot line and makes it all worth it. Beautiful world building and attention to detail as well as great writing. The cliffhanger was gut wrenching! Can’t wait for the next book!
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Reviewed in the United States on March 4, 2020

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