SKU: 74007368522

Edo Karuta (DAIMYO) Playing Cards

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Description

Edo Karuta (DAIMYO) Playing CardsEdo Karuta Playing Cards explore something different street graffiti. Flagrant Agenda started off with interested in street culture, particularly graffiti and how it can be use as an medium to make a point. The aesthetic mainstay of Edo Karuta is the ubiquitous Edomoji, Japanese typographic and lettering styles that were invented and vastly popular during the Edo period. They are primarily used for advertising and branding in the various trades that

Edo Karuta Playing Cards explore something different - street graffiti. Flagrant Agenda started off with interested in street culture, particularly graffiti and how it can be use as an medium to make a point.

The aesthetic mainstay of Edo Karuta is the ubiquitous Edomoji, Japanese typographic and lettering styles that were invented and vastly popular during the Edo period. They are primarily used for advertising and branding in the various trades that sprung up during the prosperous epoch before the advent of modern Japan. You can still see many traditional Japanese brands using Edomoji in their marketing efforts. Walk by any Japanese restaurants and you will bound to see banners with Edomoji written on them. In Edo Karuta,these typographical elements are superimposed onto each other to make up interesting and visually arresting motifs, the signature style of our designer (MILTZ) that we saw in his Shibuya Bluffiti project. You Can see these representations most clearly in our card backs.

The Edo period of Japan was chosen, or shall we say, fallen upon us as the thematic mainstay of Edo Karuta. Edo period can be considered the golden age of pre-industrial Japan. The Pax Tokugawa that was enabled by the unification of Japan by the Tokugawa Shogunate allowed for unprecedented economic growth as well as the flourishing of arts and other cultural pursuits. However, the Edo period was also characterized by isolationist outlook and the cementing of strict societal hierarchy that lead to what some say as a general slowdown of industrialization. The Edo Period ended with the arrival of the external powers that the Tokugawa regime cannot resist which lead to a modernization spur.

The aesthetic and thematic mainstay bring us back one full circle in terms of change. Edomoji symbolizes the merchant class, the beneficiary of the Pax Tokugawa and the catalyst for change due to the upset of the social order - on the surface of the system, all is rosy but change is already set in motion by the actions within the system. Alas, the last straw usually comes from outside the system, in this case, black ships appearing over the horizon.

EDO KARUTA features:
  • Two color schemes - The red/white Daimyo deck and the black/gold Shogun deck
  • Printed by United States Playing Card Company
  • Traditional cut and magic finish
  • Premium metallic ink for Shogun deck
  • Fully customized seal
  • Available in 2 editions - the basic and the special
  • For Special - custom letterpressed tuck case with special foiled deck sleeve. Crafted in Hong Kong.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 74007368522

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New formula update: They ruined this product by reformulating. Used to be so hydrating, long-lasting, and the only thing that gave me relief from eczema. Now it is somehow SO drying, oily, and all around terrible. Judging by reviews here and on their website many customers are unhappy with the change. Done with Avene. Original five star review: This is a great all around lip balm, but if you struggle with perioral dermatitis/eczema then you NEED this. If I'm experiencing a flare, I slather on cicalfate+ at night but I can't exactly walk around with that during the day which is where this lip product comes in. It is calming, hydrating, and long-lasting. I have gone through more tubes than I can count. This was my first time ordering through amazon and I am happy to report I received authentic Avene.
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I had a rash all around my lips and my lips got extremely dried out and started to peel. I used Avene Cicalfate Restorative Lip Cream and it really soothed my lips with the moisture they needed, and you don’t need to use a lot of this product. I plan on buying this again. Just wish the tube was bigger! I use other Avene products and I’m extremely happy with them.
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Dorothy
Birmingham, US
★★★★★ 5
To be beautiful, would highly recommend it
I purchased this for a friend who is making a memory garden in memory of a friend she recently lost. As soon as she opened it, she cried. She said it is the most beautiful thing she’s ever seen. It’s not small. It’s a good size and it lights up really really nice.
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K. Ritchie
Draper, US
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Beautiful and bright
Color: White
Bought this to go on my aunt's grave, and it is gorgeous. The light is beautiful and bright.
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SAL APUZZIO
Battle Creek, US
★★★★★ 5
WORKS GREAT
Color: White
VERY BEAUTIFUL
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Reviewed in the United States on January 27, 2026

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