SKU: 5673006529

Ikigai: The Japanese Secret to a Long and Happy Life

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Ikigai: The Japanese Secret to a Long and Happy LifeINTERNATIONAL BESTSELLER 5 MILLION+ COPIES SOLD WORLDWIDE"Workers looking for more fulfilling positions should start by identifying their ikigai." Business Insider "One of the unintended yet positive consequences of the [pandemic] is that it is forcing people to reevaluate their jobs, careers, and lives. Use this time wisely, find your personal ikigai, and live your best life." Forbes Find your ikigai(pronounced ee key guy) to live longer and bring

INTERNATIONAL BESTSELLER - 5 MILLION+ COPIES SOLD WORLDWIDE

"Workers looking for more fulfilling positions should start by identifying their ikigai." ―Business Insider

"One of the unintended--yet positive--consequences of the [pandemic] is that it is forcing people to reevaluate their jobs, careers, and lives. Use this time wisely, find your personal ikigai, and live your best life." ―Forbes

Find your ikigai(pronounced ee-key-guy) to live longer and bring more meaning and joy to all your days.

"Only staying active will make you want to live a hundred years." --Japanese proverb

According to the Japanese, everyone has an ikigai--a reason for living. And according to the residents of the Japanese village with the world's longest-living people, finding it is the key to a happier and longer life. Having a strong sense of ikigai--where what you love, what you're good at, what you can get paid for, and what the world needs all overlap--means that each day is infused with meaning. It's the reason we get up in the morning. It's also the reason many Japanese never really retire (in fact there's no word in Japanese that means retire in the sense it does in English): They remain active and work at what they enjoy, because they've found a real purpose in life--the happiness of always being busy.

In researching this book, the authors interviewed the residents of the Japanese village with the highest percentage of 100-year-olds--one of the world's Blue Zones. Ikigai reveals the secrets to their longevity and happiness: how they eat, how they move, how they work, how they foster collaboration and community, and--their best-kept secret--how they find the ikigai that brings satisfaction to their lives. And it provides practical tools to help you discover your own ikigai. Because who doesn't want to find happiness in every day?

What's your ikigai?

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SKU: 5673006529

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4.8 ★★★★★
Based on 9 reviews
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Verified Purchase
Elizabeth Schwartz
San Leandro, US
★★★★★ 5
Very nice, LOUD toy
Style: Crocodile
My parents' dog had the shark version of this toy already, and I looked to see if there were any other versions of the same toy. I found this crocodile. This thing is hysterical when he plays with it. I think each squeaker makes a slightly different sound, so you can hear him switch from 1 part to another. This is not for you if you like quiet. It is very loud but our dog doesn't like toys that don't squeak. The shark has held up for along time, and the crocodile is doing well so far. He's pretty rough on his toys, but he hasn't torn these or broken the squeakers. The fabric is soft, and it's well sewn. There's no stuffing in the body or limbs, so small holes don't really matter. It's big enough for larger dogs (ours is 45lb). The price was very good for a large toy that's high quality.
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Reviewed in the United States on February 10, 2025
D
Verified Purchase
donna schuyler
San Leandro, US
★★★★★ 5
Good quality
Style: Crocodile
My dog loves it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 12, 2026
B
Verified Purchase
Book Lover
Natrona Heights, US
★★★★★ 4
It's holding up better than I thought it would
Style: Snake
*EDIT* I originally gave this toy a 1 star rating. I changed that to a 4. Even though my dog immediately put holes in it, it's still holding up. She absolutely loves her Snakey, and takes it to bed with her. She hasn't even chewed the eyes off, like she would normally do. There's even still a piece of the tongue left lol! I gave this to my dog tonight. She's already torn a hole in the tail. I just found a hole next to a squeaker, and she's almost chewed the tongue off. This toy is not durable at all. I do not recommend this for any dog that likes to chew.
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Reviewed in the United States on December 19, 2024
R
Verified Purchase
Ronda H.
Natrona Heights, US
★★★★★ 5
Triple Squeak Snake
Style: Snake
He loves his snake! And it has big squeakers and it's durable!!
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Reviewed in the United States on March 24, 2026
C
Verified Purchase
Carolyne
Bozeman, US
★★★★★ 1
Not recommended for an aggressive chewer.
Style: Crocodile, Style: Crocodile
24 hrs. after giving this to my Frenchton, all 3 squeakers were out and disabled, one foot remained, head was half way off, back end was chewed away. This alligator is no match for an aggressive chewer.
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Reviewed in the United States on July 19, 2025

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